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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

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Three Pressing Questions in PR: What Students Want to Know

Deirdre Breakenridge

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. Together, we were blurring the lines and carving out the Modern Day Communicator.

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Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . This was not new technology and the name was virtually unknown in the States. How do PR pros do this?

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How to Build Media Relationships in Niche Tech Verticals

5W PR

Stay abreast of the latest trends, technologies, and challenges. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts. Attend industry events and conferences to network in person and build rapport with journalists.

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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.