Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 114

Mobile Technology Automotive Interviews 114

Flack's Revenge

DECEMBER 11, 2014

The following is a summary of the interview; you can request a full copy by visiting this link. Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. A press conference is considered a good way to get connected with local media outlets, especially for new companies.

Print 201

Print Transportation Conference Technology 201

Critical Mention

MAY 15, 2019

We’re hosting webinars, courses, summits, and conferences. The specific technologies and applications will, of course, change. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. We’re inviting well-known marketers to share their strategies, tips, tricks, and marketing hacks.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 93

Technology Automotive Interviews Mobile 93

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. What this person has demonstrated is not confidence, but rather, insecurity with the technology.

Engineering 383

Engineering Hotels System Television 383

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 94

Technology Automotive Mobile Interviews 94

Shift Communications

DECEMBER 10, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Find her online at SpinSucks.com and @ginidietrich.

Marketing 155

Marketing Technology Web Conference 155

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events. UberConference.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. That means it’s possible to get ad tech news delivered directly into your inbox, and have a chance to interact with the biggest names in the industry at conferences.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right?

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MARCH 27, 2020

Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together. And yet, even this crisis offers a silver lining, or at least a new perspective. And, here’s the bigger question.

Conference 156

Conference Meeting Interviews Crisis 156

ImPRessions - Crenshaw Communications

MARCH 26, 2020

Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept.

Conference 156

Conference Meeting Interviews Crisis 156

Deirdre Breakenridge

NOVEMBER 11, 2019

Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Every week she interviews female CEOs, business leaders, and artists, not only promoting the brand’s values of supporting women-led businesses but sharing their platform with potential partners. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

DECEMBER 12, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? It’s time to stop shouting at the masses.

Marketing 130

Marketing Technology Conference Interviews 130

Shift Communications

NOVEMBER 20, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Think we’re all nuts? Leave your thoughts below!

Marketing 150

Marketing Conference Social Media Education 150

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. 53 percent of Millennials would rather lose their sense of smell than their technology. Mine Social Media for Public Health Trends. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 87

Technology Automotive Trade Shows Hotels 87

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Seize the stage at conferences. But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

Conference 62

Conference Trade Shows Branding Brand 62

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 97

Interviews Publicity Technology Social Media 97

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. meaning diversity, advocacy, technology and ethics. Q: The 2018 PRSA conference is coming up in October in Austin. Anthony: I’m really looking forward to the conference.

Interviews 79

Interviews Ethics Conference Leadership 79

Shift Communications

DECEMBER 19, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Future of Marketing Marketing Marketing Technology'

Marketing 117

Marketing Technology Analysis Engineering 117

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. Trades confer “earned authority” Like all earned media, trade publications offer that all-important third-party endorsement. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 129

Automotive Mobile Technology Hotels 129

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Rest assured, attending sessions wasn’t all we were up to at the conference. This is as true in business as it was in the tribes of early human civilization.

Report 135

Report Mobile Pinterest Conference 135

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 116

Survey B2B Marketing Interviews 116

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 92

Automotive Interviews Technology Mobile 92

ImPRessions - Crenshaw Communications

JULY 14, 2016

Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Outside of a conference or bigger event, it’s wise to offer as much flexibility as possible in terms of time and materials. How does a communications professional manage the risk of breaking news?

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Communications Conversations

SEPTEMBER 23, 2014

So far, from what I can tell, he’s recorded these #JayToday videos from: a busy street in Fargo, an airport lounge, many conference rooms in whatever building he’s working in that day, and potentially his backyard. But, he knew he could knock out these 3-minute videos no matter where he was, with the right technology (his phone).

Video 158

Video Strategy Conference Interviews 158

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150