ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Another essential ingredient is a series of key performance indicators (KPIs) and deliverables that support those broader goals. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Additionally , businesses should consider attending industry events and conferences, to network with industry professionals and generate leads. It can also create a positive perception of the brand and instill confidence in potential investors.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 3, 2024

Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge. Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. PR efforts can directly target investment publications and conferences.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history?

Interviews 113

Interviews Publicity Technology Social Media 113

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. Sometimes, your company needs media coverage— yesterday.

SEO 52

SEO Writing Local Product Launch 52

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes. It was indeed one of my favorite presentations.

Education 64

Education Pinterest Creativity Facebook 64

PR Fuel

JUNE 16, 2021

New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Funding announcements. Partnership announcements.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. Living in China’s Magic Realism.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre. This space can also be used for a press conference. What channels will the information be released through?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? How to make the most of a time and dollar investment in a trade show or conference?

Conference 95

Conference Trade Shows How To B2B 95

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program. Check out this piece on various ways PR can support thought leadership programs. . These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334

5W PR

NOVEMBER 18, 2024

Here, she shares an inside look at her experience and key takeaways from the event: As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses.

Strategy 60

Strategy Leadership Product Launch Retail 60