Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.

Measurement 133

Measurement Analytics Survey Google 133

Onclusive

SEPTEMBER 17, 2018

Data science and digital media are transforming the way companies tell stories and how they measure success. Each tactic is measured by metrics that tie back to provide revenue indicators and accelerate funnel activities that impact the bottom line. Click here to request an invitation to the Growth PR Conference.

Conference 30

Conference Data Storytelling Banking 30

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Shift Communications

OCTOBER 10, 2017

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. Conference Influencers.

Conference 114

Conference Data Marketing B2B 114

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. Here are 10 takeaways from this most important industry conference: 1. On data and measurement: “It’s not activity-based and about a book of news clips.

Conference 111

Conference Internal International Storytelling 111

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

DECEMBER 12, 2024

Consider the range of professional development opportunities available to you, including conferences, mentorship programs, certifications and coaching. For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI.

Measurement 141

Measurement Resources Examples Conference 141

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories.

Storytelling 284

Storytelling B2C Retail Measurement 284

Cision

MAY 9, 2015

The other half involves measuring to prove ROI. Before getting started with metrics, here are the five Ws to consider when it comes to preparing a measurement game plan. Perhaps the most important piece of the puzzle when considering a measurement game plan, figuring out the “why” is crucial to getting started. Media spots?

Measurement 120

Measurement Storytelling Google Conference 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But pay attention to the broader story – a spokesperson can easily be quoted on the record criticizing a major company, one they may even work with from time to time, for inadequate privacy and cybersecurity measures. Use cybersecurity conferences and panels. Context matters. All breaches aren’t the same.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

5W PR

FEBRUARY 12, 2025

This preparation paid off for companies like Salesforce, whose 2023 Dreamforce conference smoothly delivered content to over 40,000 in-person and 110,000 virtual attendees. Consider the structure used by TED Conferences, which limits most talks to 18 minutes or less.

Conference 78

Conference System Measurement Energy 78

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

MARCH 10, 2025

While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators. Targeting the Right Channels Different communication channels reach different audiences effectively.

Strategy 78

Strategy Education Video Storytelling 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. 8–10: Breaking Misconceptions About Communicating With Rural Americans. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Many conference organizers are mindful to not have a single vendor or company dominate a track. Was your submission aligned with the conference or track? It’s an abstract.

Conference 100

Conference Writing How To Real Estate 100

5W PR

FEBRUARY 2, 2025

Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world. Measuring Success in Virtual Environments The digital nature of VR and AR experiences provides rich data for measuring campaign effectiveness.

Storytelling 78

Storytelling Branding Brand Transportation 78

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

5W PR

APRIL 10, 2025

These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences. The Commerce Department’s Bureau of Industry and Security (BIS) manages EAR, which regulates dual-use items that have both commercial and military applications.

Technology 78

Technology Communications Training Education 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

5W PR

MARCH 2, 2025

They contribute regular columns to defense publications, speak at major industry conferences, and engage in policy discussions. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess thought leadership effectiveness.

Leadership 78

Leadership Technology Policies Case Study 78

PRSay

OCTOBER 15, 2024

Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif. Ahead of her Oct. Another meeting is one thing.

Company 68

Company Employee Internal International 68

5W PR

MAY 17, 2024

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). On the other hand, AI also offers powerful tools to enhance security measures. The RSA 2024 conference highlighted AI’s transformative potential in cybersecurity.

Conference 78

Conference System Training Technology 78

5W PR

FEBRUARY 18, 2025

They held daily press conferences providing operational updates and recovery progress. The company acknowledged the attack while emphasizing their containment measures and minimal client impact. This measured approach helped maintain client confidence through the recovery process.

Communications 78

Communications Crisis Communications Crisis System 78

Cision

DECEMBER 18, 2017

Say for example your company always exhibits at a major B2B services conference in May. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event.

How To 0

How To Content Marketing Conference Analytics 0

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. Read presentation from the PRSA International PR conference above. This is what the new digital competitors do very well.

How To 180

How To SEO eBook Measurement 180

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. I attended academic conferences such as Bledcom, the annual research conference that takes place in Slovenia each year, to learn from academic colleagues. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30