Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. Real-time visual storytelling to share. The results?

Pitching 153

Pitching Media Conference Storytelling 153

Stern + Associates

AUGUST 13, 2024

Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. Curating Speech Topics Speech topics should reflect both the speaker’s expertise and the interests of the conferences being targeted.

Conference 127

Conference Leadership Corporate Pitching 127

Rock the Status Quo

AUGUST 1, 2014

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. His pitch worked. His pitch worked.

Pitching 173

Pitching Guidelines Facebook Advertising 173

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. As the conference and awards manager, I am tasked with helping our high-growth tech clients build speakers’ bureaus. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

Cision

FEBRUARY 15, 2016

Conferences provide journalists a prime learning experience and often lead to media coverage. Here are four steps to pitching reporters and getting coverage from your upcoming conference. You could also use your conference to introduce new products or offerings. Announce and promote conference panelists.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

OnePitch

JANUARY 9, 2025

Weve pulled together a list of 2025s top communications conferences that you need to check out. Theyre your chance to soak up wisdom from seasoned pros, make valuable connections, and maybe even stumble upon your next big opportunity. Its your ticket to sharpening your PR skills and networking your way to the top. Lets go!

Conference 52

Conference Communications Trends Industry 52

PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? 12 executives went into a conference room…” is not a compelling story angle. Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Many did not say their families, children or God. That’s the story.

Report 152

Report Writing Engineering Study 152

OnePitch

DECEMBER 12, 2024

Morgan Healthcare Conference is just around the corner, and the who's-who of healthcare innovation, investment, and research will be in San Francisco this January. The 43rd annual J.P.

Conference 57

Conference Report Healthcare Pitching 57

Sword and the Script

SEPTEMBER 24, 2024

As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences. In this case, I’d interview the customers and write up a contributed article to pitch. Local groups – often facilitated through platforms like Meetup – are another opportunity.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. At Crenshaw, we work hard to create those bonds with journalists. In a pre-pandemic world, we would socialize over happy hours and karaoke.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Attend client meetings, conference calls, team brainstorms and meetings as directed by your supervisor. -Monitor and track media; report trends, create reports as needed. Help with social media content creation and report.

Internal 323

Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. Because when you think about it, pitching is a bit like fishing. Usually it’s for big client announcement.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. A fast news cycle invites B2B newsjacking. Be quotable. Be sensitive.

B2B 256

B2B Pitching Conference Privacy 256

PRSay

JUNE 15, 2017

Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. 1 reason why journalists reject otherwise relevant pitches. and 11 a.m.,

Pitching 128

Pitching Survey Journalism Conference 128

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

OCTOBER 9, 2017

During her General Session today at the PRSA 2017 International Conference in Boston , Arthur had encouraging words for budding entrepreneurs. She invited several Conference attendees to pitch their business ideas. Bea Arthur’s one-sentence bio notes that she “is a successful therapist, entrepreneur and media personality.”.

Conference 110

Conference Pitching Film Construction 110

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Craft Your Movie Pitch. “I My internal test for my pitch is ‘Would my mom understand what this is?’ With a simple pitch, try the mom test.

Storytelling 284

Storytelling B2C Retail Measurement 284

Deirdre Breakenridge

SEPTEMBER 26, 2014

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Similar to a media or business pitch, eventually you will hit a relationship home run. Together, we were blurring the lines and carving out the Modern Day Communicator. My best advice is don’t stop.

Interviews 375

Interviews Energy Meeting Conference 375

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. As a speaker and trainer, with almost all events and conferences cancelled for the foreseeable future, I’m going back to virtual training and webinars. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

Bianchi Biz Blog

JANUARY 23, 2025

In our experience, overworked and overloaded reporters get hundreds of pitches every month. Event and conference knowledge: With many events, conferences and sponsorship opportunities available, and more popping up every week, its almost impossible for someone without industry experience to know which offers the best return on investment.

Automotive 97

Automotive Agency How To Conference 97

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Instead, the company rolled it out at one of the biggest security conferences (RSAC). In turn that left a trail right back to the conference booth and the movie premiere. Hate doing expenses?

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Industry events.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. But to get away from sales pitch territory, put the power back in the reader’s hands.

Construction 294

Construction Pitching Exercises B2B 294

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it. Harvey’s career started in the U.S. Blue Apron, not smart fridges.

Pitching 120

Pitching Telecommunications Trends Technology 120

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Commit to attending one conference or class a year. Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Presspage

MARCH 25, 2025

Pitching the media is tough. Because too many pitches are generic, irrelevant, or just kind ofbad. But even great pitches wont always land - and thats not failure, its intel. Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response.

Media Relations 78

Media Relations Writing How To Pitching 78

Sword and the Script

APRIL 18, 2020

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. A press conference should give the media something of value.

Conference 202

Conference Training Small Business Leadership 202

ImPRessions - Crenshaw Communications

JULY 6, 2022

Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call? Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences.

How To 232

How To Conference B2B Advertising 232

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Branding 223

Branding Brand Pitching Conference 223

Cision

AUGUST 26, 2016

This expert has also served as a speaker for the World Bank and OECD conferences in Washington, Paris and Hawaii, as well as being the recipient of the Scripps-Howard Edward J. So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus.

Pitching 120

Pitching Agriculture Report Energy 120

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. That can happen at a trade show, conference or networking event targeting a particular niche. There are thousands of them (and don’t overlook bloggers too!)

Report 120

Report Pitching Trade Shows Newspapers 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Rule #1: The shorter the pitch, the better. If you’re on the receiving end of thousands of daily pitches, you need to skim fast, or ignore most of your email. Many people rely on a high-quality conference setup and their mobile phones for text and social media communication. Rule #6: Scale your pitch.

Pitching 197

Pitching Conference International Internal 197