ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Wired describes itself as covering the intersection of technology, science, art, and culture. How trade coverage wins. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Commit to attending one conference or class a year.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. This was not new technology and the name was virtually unknown in the States. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. Why bother? To put a face to our emails.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. Because when you think about it, pitching is a bit like fishing. Usually it’s for big client announcement.

Journalism 344

Journalism Internal International Pitching 344

Deirdre Breakenridge

SEPTEMBER 26, 2014

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. Similar to a media or business pitch, eventually you will hit a relationship home run.

Interviews 375

Interviews Energy Meeting Conference 375

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. If a company is launching its new product at its own event or at a trade conference, the influential community members can play a role in shining a spotlight on the event before a captive audience.

Technology 157

Technology Product Launch B2B Facebook 157

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience. Tailor the pitch to the specific publication and journalist, highlighting what makes the brand’s story unique and newsworthy.

How To 78

How To Media Case Study Technology 78

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. In that time, he’s learned how to spot good pitches from a lightyear away. How about any pet peeves?

Pitching 120

Pitching Telecommunications Trends Technology 120

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education International 250

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. This intel guides our pitch angles, plans, bylines, conference submissions — basically everything. Here, if you got in early, you may have captured some great coverage about the technology’s promise.

Trends 186

Trends Media Privacy Technology 186

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. What this person has demonstrated is not confidence, but rather, insecurity with the technology.

Engineering 383

Engineering Hotels System Television 383

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. What’s your social media elevator pitch? Margaret DeJesus : Margaret DeJesus, M.S.,

Social Media 150

Social Media Pitching Media How To 150

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 92

Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 93

Technology Automotive Mobile Interviews 93

OnePitch

DECEMBER 19, 2024

With over 4,000 tech brands showcasing the latest innovations in AI, digital health, gaming, vehicle tech, sustainability, and more, its a hub for anyone passionate about the future of technology. of the Black Eyed Peas.

Conference 52

Conference Report Technology Consumer 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. As a bonus, speeches from conferences can also be recycled as bylined articles or video snippets suitable for social sharing. Who goes to this conference?

Conference 136

Conference Enterprise Technology Financial 136

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Flack's Revenge

JULY 11, 2018

They huddle around a conference room table. The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Unfortunately the team’s pitches went unheeded.

Insurance 204

Insurance Insurance Advertising Advertising 204

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Become a constant at conferences. This usually doesn’t happen overnight.

Conference 160

Conference Leadership LinkedIn Social Media 160

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. The suburban communities have a vibrant manufacturing base. story angles. million (84.6%

Print 100

Print Marketing Instagram Newspapers 100

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. 53 percent of Millennials would rather lose their sense of smell than their technology. Mine Social Media for Public Health Trends. patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” That challenge is fairly pervasive across B2B marketing , according to a new survey. They polled 150 senior executives based in the US and UK.

B2B 166

B2B Case Study Survey Content Marketing 166

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 183

Reddit Software B2B Technology 183

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Shift Communications

NOVEMBER 13, 2017

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? The Dreamforce conference is one of the largest and most successful conferences in the world. Vice President, Marketing Technology. Let’s step through an example.

How To 131

How To Conference Pitching Software 131

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128