PRSay

MARCH 19, 2020

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. or a wall with paintings or prints on it.

Interviews 210

Interviews Video Meeting Skype 210

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. broadcast, online, print, etc.). Make sure you’ve collected important details, like: Beat (what topics do they cover). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

PRSay

JULY 1, 2022

Does anyone remember when satellite news conferences were cutting-edge?). About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. CNN wouldn’t launch until 1980, but even then, cable remained in its infancy. million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

ImPRessions - Crenshaw Communications

MARCH 4, 2021

That can confer a tangible advantage over competitors. In particular, broadcast outlets follow print media. The strength of A-list media domains translate to very real SEO value. A single big-hit PR placement in a top-tier publication can boost a company’s search results to the first page for months or even years. VCs, of course.

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Simply by signing up, ProfNet provides direct emails with queries from journalists and others looking for commentary, as well as requests for speakers for conferences and tradeshows.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

OCTOBER 5, 2021

Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions.

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. Trades confer “earned authority” Like all earned media, trade publications offer that all-important third-party endorsement. This adds up to coverage with greater relevance to the likeliest buyers. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

MAY 8, 2018

I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. Judy: To create brochures, we used to have to go to a printing press. Our local conference also helps expose young people to different professional paths. Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local International 159

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Seize the stage at conferences. Until the conferences start contacting you, your company will need a team member dedicated to submitting to strategically targeted annual conferences. A CEO delivering a speech, sitting on a panel, or giving a “fireside chat” can elevate their stature as an industry player. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

PRSay

OCTOBER 30, 2024

People used to send out a press release or have a press conference when they’re making a statement. News is no longer breaking in print followed by TV. When I look into the future, the key is understanding that the media landscape has changed. Social, pretty much, is king. The landscape has changed from a media perspective.

Trends 60

Trends Print Social Media Reputation 60

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Recognize that publications often have a “digital first” mindset in addition to thinking about print products. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

The Resolution Blog

NOVEMBER 17, 2015

We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago. It’s working.

eBook 120

eBook Print Conference Measurement 120

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

SEPTEMBER 28, 2020

28 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Nott will highlight the PR profession’s relevance to the essential First Amendment freedoms of press, speech, petition and assembly. In her Oct. What does this disruption look like to you in 2020?

Communications 148

Communications Employee Government Nonprofit 148

PRSay

NOVEMBER 9, 2017

I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) My colleagues supported the process, and I valued my company’s investment in me including the time and expense of the PRSA International Conference. and highlighting each section.

Case Study 113

Case Study Conference Study Print 113

Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Will it run in print?”. Let’s not hide behind our computers.

Print 120

Print Interviews Pitching Conference 120

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

NOVEMBER 27, 2020

Chris Hopson, CEO, NHS Providers spotted an information gap between the Downing Street press conferences and what was happening on the frontline. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 and digitally via Amazon Kindle priced £4.50.

Healthcare 131

Healthcare Privacy Print Community 131

Prowly

APRIL 11, 2025

Participate in events and conferences to create some relationships within the industry. Prowly: Includes print and broadcast monitoring in addition to online mentions, making it useful for comprehensive tracking. Build a net of places where you can publish whenever something new comes up.

Reputation 104

Reputation Publicity How To Marketing 104

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. When a brand is featured in reputable media outlets, the mere fact of its coverage confers credibility – if not for the brand, at least for the story. But it often boils down to one thing: credibility.

Reputation 156

Reputation Branding Brand Media 156

Bad Pitch Blog

APRIL 2, 2009

Conference calls! Intuitively, you might think that a conference call is more informal or – ahem - easier than face-to-face. Try having an intra-office meeting via a conference line. Nobody wants to conference with Kenneth Branagh. Good conference callers wing it. Great conference callers copy other people.

Conference 40

Conference Pitching Meeting Print 40

Sword and the Script

JULY 30, 2019

for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. As far as I can tell, the phrase was recently put forth by Scott Brinker , who I’d hasten to add, I respect and admire. Subsequently, it was adopted as a tagline (ugh!)

Marketing 107

Marketing Comparison Enterprise Technology 107

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Strong PR programs usually have a steady stream of content to share stemming from media placements, speaking engagements, conferences and networking opportunities, but many companies and their top executives don’t leverage this content across platforms.

Strategy 104

Strategy Marketing Leadership Print 104

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. There is a wealth of information available from seminars like this morning’s to blog posts like this one, conferences galore (I know I speak at many), books (I know I’ve contributed to some of them). public relations'

Social Media 150

Social Media Twitter Radio Sports 150

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A keynote speech at an industry conference is typically a strong opportunity for visibility, as well as a way to get in front of customers. In particular, print and digital coverage often triggers broadcast interest, or a trade feature can “trickle up” to a broader business story. But why stop there?

Media 120

Media Interviews Print SEO 120

PRSay

OCTOBER 29, 2020

28 during PRSA’s ICON 2020 virtual conference. In the year 1791, when the First Amendment was adopted, only those who owned expensive printing presses could widely disseminate their views. “More freedom of expression is better than less freedom of expression,” said Lata Nott, who was a keynote speaker on Oct.

Government 103

Government Conference Print YouTube 103

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. In a longer format, the piece becomes fodder for a talk at an upcoming conference. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JULY 11, 2018

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Source: Content Marketing is the New Conference ). Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago. Source: B2B Sales Cycles ).

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. As they rise in the role, ACs also take on research assignments, like trade conference submissions or awards opportunities.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. His first client came in 2002.

Industry 90

Industry Marketing Enterprise Mobile 90

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. It’s not rocket science, as they say in the classics, but there is an art to a good social photo (one that is acceptable to the print media). If there are no names, that’s no good for print or online media.

Print 69

Print Product Launch Newspapers Groups 69

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

5W PR

APRIL 12, 2021

With company-hosted events, such as conferences or speaking engagements, engaging and interacting with the crowd is a must. Then, they’re free to browse around and navigate the website, and as an additional bonus, there are plenty of tools that allow businesses to measure the effectiveness of the QR codes too. Contact Information.

Publicity 88

Publicity How To Consumer Print 88

Sword and the Script

JANUARY 9, 2018

If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. In my observation, people still want something tangible – a brochure, a paper, a report – to hold in their hand and put into their conference bag. 10) Bring your story to your next tradeshow.

Media 121

Media B2B Groups Conference 121