ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. This intel guides our pitch angles, plans, bylines, conference submissions — basically everything. Also, as the IoT category has matured, security and privacy have become key concerns. Internet of Things.

Trends 186

Trends Media Privacy Technology 186

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use.

Insurance 142

Insurance Insurance Sports Telecommunications 142

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Seize the stage at conferences. A scandal like a privacy breach?

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Be quotable.

B2B 156

B2B How To Pitching Conference 156

Stephen Waddington

NOVEMBER 27, 2020

Chris Hopson, CEO, NHS Providers spotted an information gap between the Downing Street press conferences and what was happening on the frontline. Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Stern + Associates

MARCH 22, 2023

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. Success will boil down to team, culture and people.”

Tools 113

Tools Ethics Technology Privacy 113

Waxing UnLyrical

DECEMBER 13, 2013

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. This conference features an incredible lineup of speakers at a really affordable price. And Atlanta in February (Feb.

Conference 110

Conference Hotels Privacy Resources 110

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

In addition to programming the company’s well-known conference content, Gavin writes magazine-style feature stories on the biggest trends in digital advertising, including all flavors of programmatic, mobile and viewability. She’s written some excellent pieces on privacy, with a recent focus on politics, given the runup to the 2020 election.

Twitter 177

Twitter Advertising Advertising Report 177

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

5W PR

MAY 31, 2024

Securing media spots for company executives in prestigious publications or arranging speaking opportunities at relevant conferences, PR positions the company as a reliable information source. This narrative should highlight the company’s tech prowess while stressing its commitment to security and user privacy.

Industry 78

Industry Privacy Crisis Crisis Communications 78

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. There are too many privacy and data theft concerns. Let me know what you think about that.

Privacy 91

Privacy B2B Pitching Analysis 91

Stephen Waddington

AUGUST 13, 2019

The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. PRWeek Strategic Internal Communications conference I’ll be speaking about the challenge of communicating with internal audiences about AI at the PRWeek Strategic Internal Communications conference in London on 6 December.

Internal 84

Internal International Ethics Communications 84

Shift Communications

JANUARY 20, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Future of Marketing Marketing Marketing Technology' Who is Sara Castellanos? You can find her on Twitter @BosBizSara. Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

PR in High Definition

MAY 26, 2020

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom.

Google 62

Google Privacy Conference Facebook 62

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Media training Equipping staff, particularly designated spokespeople, with media training ensures effective communication of the organization’s message during interviews or press conferences.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry.

Financial 78

Financial Privacy Infographics Leadership 78

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Millennials have surpassed baby boomers as the largest segment in the workforce. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Mobile Ethics Conference 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. With mobile technology comes engagement. Casey Boggs is president of Portland-based LT Public Relations.

Communications 60

Communications Insurance Insurance Privacy 60

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. Continue reading to uncover answers to some of the top asked questions about smart content during HubSpot’s INBOUND conference. How will new privacy features affect smart content functionality?

Privacy 59

Privacy Data Consumer Conference 59

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT. His message? In the next five years, he said, Google+ will be Google.

Google 76

Google Privacy YouTube Data 76

PR in High Definition

MAY 26, 2020

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom.

Google 48

Google Privacy Conference Facebook 48

Shift Communications

MARCH 22, 2016

These two weeks are more than a conference, a festival or gathering – it is a true “experience” that puts every one of your five senses to the test. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Passcode: Lessons on Security and Privacy from SXSW.

Privacy 60

Privacy Hotels Film Data 60

Critical Mention

JUNE 14, 2018

At OpenView’s conference in Boston this past October, Drift’s director of marketing transformed the company into something more of a movement. They’re capitalizing on being extraordinarily relevant and piggybacking on the data privacy lawsuit Facebook is currently facing. Your story is boring until proven otherwise. SCHEDULE A DEMO.

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association. 4) Before Auto Care, you worked for a PR technology vendor. SM: I look at our challenges in two ways: internal and external.

Marketing 81

Marketing Data Wireless Industry 81

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. SXSW is using iBeacons at the conference this year to alert users of its app to interesting things going on at the conference. This year has had no shortage of new apps generating buzz around the conference.

Trends 56

Trends Big Data Mobile Conference 56

PR 20/20

JULY 30, 2019

The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence. Voice is the gateway for all technologies, the remote control for our lives.”. Mitch Joel, Founder of Six Pixels Group.

Case Study 50

Case Study Privacy Technology Data 50

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Ethical Voices

FEBRUARY 12, 2024

But we also held a virtual press conference. Reporters wanted to talk to the students, and we wanted to make sure that it was done ethically, it was done with respect to student privacy and protection. So, we hosted the press conference. We were able to support them in doing that. It was virtual. So, we have to navigate that.

Ethics 82

Ethics Nonprofit Community Examples 82

Waxing UnLyrical

JANUARY 4, 2011

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. That would truly epitomize the spirit of “being social.&#

Social Media 85

Social Media Web Media Measurement 85

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Ethical Voices

MARCH 14, 2022

The other firm was representing the Conference of Catholic bishops and Scientologists. And with the conference Catholic bishops, it was all pro-life campaigning. I think technology is both an advantage and potentially a challenge. It all comes back to data and privacy and transparency. Classic Washington stuff.

Ethics 52

Ethics Publicity Data Agency 52