ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. Worse, they may let the news trickle out without a proper media strategy.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Hold weekly conference calls to keep abreast of activity. Not convinced? Renowned architect Peter Marino dresses like anything BUT success.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

OCTOBER 28, 2020

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. This also enable participant to go back to the replay to capture quotes and sound bites.

Conference 64

Conference Travel Video Report 64

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. Media love data.

B2B 147

B2B Data Retail Survey 147

5W PR

JANUARY 16, 2020

Since live video channels offer communication professionals an effective and cost-friendly outlet to share product launches, press conferences, and behind-the-scene discoveries, PR professionals should further their prowess in live streaming apps. That promotes realness, authenticity, and transparency.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Another essential ingredient is a series of key performance indicators (KPIs) and deliverables that support those broader goals. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

Presspage

SEPTEMBER 10, 2020

“When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. “They search for information on the scenes of fires, shootings, conferences and sporting events. “Journalists don’t live behind their desks,” the tip sheet states.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

“When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. “They search for information on the scenes of fires, shootings, conferences and sporting events. “Journalists don’t live behind their desks,” the tip sheet states.

How To 78

How To Product Launch Conference Newspapers 78

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. 3️ You will get the opportunity to engage in critical cross-sector knowledge-sharing, discussions and partnerships.

Mobile 89

Mobile Transportation Automotive Policies 89

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR).

Interviews 113

Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

AUGUST 15, 2024

Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!”

Automotive 100

Automotive Mobile Interviews Resources 100

5W PR

APRIL 3, 2024

Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. PR efforts can directly target investment publications and conferences. Tech companies like the German neobank N26 can leverage various PR tools to shape their narrative.

Company 78

Company Product Launch Resources Employee 78

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Product launches. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Enterprise Marketing 54

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. What this means for PR practitioners: Expect a strong auto/mobility press conference agenda and exhibitor presence at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall.

Analytics 50

Analytics Measurement Training Software 50

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork.

Trends 57

Trends Marketing Software Video 57

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Karen Freberg

JUNE 24, 2019

One of the panels we had – which is one of the first I think we have seen at an educators event such as this – with four major technology leaders in the industry. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). Formulating collaborative partnerships.

Education 64

Education Pinterest Creativity Facebook 64

5W PR

NOVEMBER 18, 2024

Steph Hadas, 5WPR’s Vice President, Technology, recently had the opportunity to participate in Street Fight Live in Chicago. The Importance of Thought Leadership : While product launches or tech updates matter, strong media presence also requires thought leadership and newsjacking.

Strategy 60

Strategy Leadership Product Launch Retail 60