Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. Media love data.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder. 12) There’s a need for good pitches. 13) Most plan their stories in the near term. 14) Best day and time to pitch.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Attend conferences. Research, read, be active in the respective community and write compelling pitches. PR needs to do that too. While you don’t have access to their analytics, you still can observe the overall trends.

Journalism 147

Journalism Media Relations Report Media 147

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. As I write this, the top trending weather-related news is snow in Wisconsin: Imagine I represent a large-scale home improvement chain that sells equipment like snow shovels and rock salt.

Pitching 62

Pitching Trends Google Data 62

Prakkypedia

JUNE 6, 2017

You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing …. Take for example the older male photographer at a national conference dinner. So, here’s some quick tips: Give your photographer a clear brief.

Print 69

Print Product Launch Newspapers Groups 69

ISEBOX

MARCH 2, 2017

The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Would you host a call center…without anyone to answer the phone?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. But just 2% said “always.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Do ask yourself “what would a journalist say?”

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

SEPTEMBER 9, 2022

One of my favorite sessions from HubSpot’s 2022 INBOUND conference discusses the top four marketing rules of thumb and whether you should “trust it or bust it.” You have to consider the audience and goal of what you’re writing. One of the longest-standing disputes in marketing is short copy versus long copy.

Marketing 72

Marketing Case Study Product Launch Examples 72

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. They no longer assign or write the same old press releases to send to the same media outlets. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. And writing a press release is a fine art. A Press Release Can Boost SEO.

SEO 52

SEO Writing Local Product Launch 52

Communications Conversations

SEPTEMBER 2, 2015

I mean, do the people writing these “tips” NOT think we know that? Or, what about a new product launch at a major conference? It’s not as easy as many lead you to believe. How many blog posts have you read with the “tip”: Activate your employees! They’re your biggest fans!

Employee 60

Employee Social Media Brand Branding 60

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Tip: Look at the product specs or any marketing and sales material. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Live streaming events, Q&As or product launch. Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. Marketing Account Intelligence Software.

Trends 57

Trends Marketing Software Video 57

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. So we start by thinking: What do we want to write? Who is it that we are trying to attract with our content?

Marketing 74

Marketing SEO Trade Shows Technology 74

PR Fuel

JUNE 16, 2021

You should also avoid writing press releases to send over the weekend. For a product launch, consider distributing press releases one to two weeks in advance. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Immediate release events might include breaking news.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. How do you interact with them in person?

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Media contacts – These are the journalists and bloggers who will write about your business. Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62