ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Winning DEI and best places to work awards like Inc.,

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

Reputation 156

Reputation Brand Branding Media 156

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. This week it announced that it added a new chatbot called Ask AIQ , which is designed for reputation and risk intelligence.

Software 158

Software Pitching SEO Tools 158

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard. PR opportunities.

Leadership 295

Leadership Industry Conference Trade Shows 295

Stuart Bruce

MAY 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference.

Conference 148

Conference Data Crisis Communications Corporate 148

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference. The one-day Washington D.C.

Conference 120

Conference Measurement Twitter Reputation 120

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences.

How To 232

How To Conference B2B Advertising 232

NewsWhip

JANUARY 13, 2022

The biggest stories come in terms of Djokovic’s reputation, as many prolific, and oftentimes contentious, public figures have come to his defense. Not only is Djokovic’s reputation in limbo, but so are the international relations between his homeland of Serbia and Australia. Since then, his reputation has plummeted downwards.

Reputation 148

Reputation Travel Case Study Twitter 148

5W PR

OCTOBER 14, 2024

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Let’s talk. No pressure. Just good advice.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example.

Agency 310

Agency Measurement Meeting Reputation 310

5W PR

FEBRUARY 18, 2025

When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. They held daily press conferences providing operational updates and recovery progress.

Communications 78

Communications Crisis Communications Crisis System 78

Onclusive

AUGUST 24, 2020

Rarely is that distinction conferred upon a technologist. Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement. Credibility is like money in the bank for brand reputation.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. Dropping proactive media relations can also pose a reputation risk.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR is about brand reputation and helping companies become industry leaders in their space. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this? It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 120

Social Media Conference Media Corporate 120

Karen Freberg

AUGUST 9, 2020

There’s no better way to say it then simply this: Academic organizations and conferences are facing extinction. As a professor, I have been an active member and contributor at academic conferences from my times as a PhD student to a professor in the field. I say this with both sadness and urgency.

Conference 96

Conference Education Groups Community 96

Reputation Us

FEBRUARY 5, 2020

Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. CU Conferences – Orlando, FL, February 8 & 9. “Son Of A Breach! . “Son Of A Breach!

Conference 60

Conference Reputation Crisis Crisis Management 60

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. At Crenshaw, our conferences and awards department flags award opportunities as they come up, based on submission deadlines. Why should I enter for awards? First there’s the matter of geography.

B2B 295

B2B Industry Company Case Study 295

Melissa Agnes

MAY 13, 2014

Attendees will leave this workshop feeling confident that they can effectively use social media to detect, respond to and resolve online issues that threatens their organization’s (or clients’) reputation. To register and attend the conference, click here. Interested in attending Melissa’s workshop?

Case Study 198

Case Study Crisis Management Conference Crisis Communications 198

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

5W PR

JANUARY 20, 2025

When a law firm consistently publishes insightful articles, white papers or presents at industry conferences, it demonstrates a deep understanding of complex legal issues. Building Brand Awareness and Reputation Thought leadership PR plays a crucial role in building brand awareness and reputation.

Leadership 78

Leadership SEO Engineering Resources 78

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249

Crisis Chemicals Television Crisis Management 249

5W PR

MARCH 2, 2025

They contribute regular columns to defense publications, speak at major industry conferences, and engage in policy discussions. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers. The most effective thought leaders in this space maintain active presence across multiple channels.

Leadership 78

Leadership Technology Policies Case Study 78

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. I attended academic conferences such as Bledcom, the annual research conference that takes place in Slovenia each year, to learn from academic colleagues.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. Industry awards and conference speaking engagements are plum opportunities for an executive to earn respect and visibility from powerful industry peers – and build leads. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

Reputation Us

OCTOBER 18, 2021

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”

Reputation 78

Reputation Crisis Conference Leadership 78

Reputation Us

OCTOBER 18, 2021

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”

Reputation 78

Reputation Crisis Conference Leadership 78

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Then after the conference, you can get more “canned” quotes by working in takeaways from the event. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy. Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. More importantly, it can work with HR to identify and address any bubbling issues that will impact employer reputation.

Branding 333

Branding Brand Employee Engineering 333

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196