ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Top Ad Tech Conferences For PR Exposure. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start.

Conference 319

Conference Privacy Twitter Leadership 319

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Was your submission aligned with the conference or track?

Conference 100

Conference Writing How To Real Estate 100

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 295

Leadership Industry Conference Trade Shows 295

Sword and the Script

SEPTEMBER 24, 2024

As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences. In this case, I’d interview the customers and write up a contributed article to pitch. Local groups – often facilitated through platforms like Meetup – are another opportunity.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. . The words “angel,” “cloud,” and “streaming,” mean something different to you than to most people in your family.

Privacy 308

Privacy Conference Advertising Advertising 308

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Look for hashtags at meetings, workshops and conferences. Choose simple hashtags relevant to your field, such as #biology or #ecology. Don’t overdo it.

Twitter 347

Twitter Social Media Conference Community 347

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. When I started giving speeches at PR conferences, I was guilty of this. And of course you should speak and write in a voice that’s consistent with your brand.

Writing 113

Writing Pitching Course Conference 113

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

Deirdre Breakenridge

SEPTEMBER 26, 2014

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. Together, we were blurring the lines and carving out the Modern Day Communicator.

Interviews 375

Interviews Energy Meeting Conference 375

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

APRIL 1, 2025

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. It also runs related conferences including the Martech Conference and SMX. PRophet takes a different approach to finding media contacts to pitch. Now it says you can do the same for influencers.

Software 159

Software Pitching SEO Tools 159

PRSay

OCTOBER 23, 2019

PRSA presented Richard Dreyfuss with its inaugural Civic Engagement Award yesterday during the 2019 International Conference in San Diego. Teach them to form and write clear thoughts and opinions. We need to remember the process due to any human being in any decent society.”. Be comfortable with civil discourse.

Conference 125

Conference Education Ethics Internal 125

PRSay

OCTOBER 9, 2017

During her General Session today at the PRSA 2017 International Conference in Boston , Arthur had encouraging words for budding entrepreneurs. She invited several Conference attendees to pitch their business ideas. Arthur said that she’d write up the best-sounding company in an article for Forbes , where she is a contributor.

Conference 110

Conference Pitching Film Construction 110

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself? c) Donald Steel. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

DECEMBER 18, 2017

Say for example your company always exhibits at a major B2B services conference in May. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. Distribution .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Industry awards and conference speaking engagements are plum opportunities for an executive to earn respect and visibility from powerful industry peers – and build leads. A prominent conference may have big brand sponsors, which increase its visibility and domain authority. If you write it, leads will come.

SEO 125

SEO Case Study Conference Retail 125

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 103

Writing Conference Internal International 103

Onclusive

JUNE 21, 2017

Commit to attending one conference or class a year. Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Insurance 329

Karen Freberg

AUGUST 9, 2020

I have been thinking about writing this post for some time. There’s no better way to say it then simply this: Academic organizations and conferences are facing extinction. As a professor, I have been an active member and contributor at academic conferences from my times as a PhD student to a professor in the field.

Conference 96

Conference Education Groups Community 96

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Richard and I will be discussing the details his journey in a Fireside Chat at the FPRA 80th Annual Conference on August 7th in Jacksonville, Florida. Who is the Modern Communicator?

Reputation 218

Reputation Skype Industry Conference 218

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Here are five tips to avoid the template trap when writing event speaker announcements: 1.

Trade Shows 209

Trade Shows How To Conference Examples 209

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. At Crenshaw, our conferences and awards department flags award opportunities as they come up, based on submission deadlines. Why should I enter for awards? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Remote PR Jobs

FEBRUARY 27, 2022

Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing.

Writing 130

Writing How To Interviews Pitching 130

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.

Company 174

Company Conference Corporate Leadership 174

Business Wire

AUGUST 9, 2017

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands.

Conference 166

Conference Technology Mobile Analytics 166

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 170

Leadership Industry Conference Trade Shows 170

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. This is great fodder for future content. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Attend industry events and conferences to network in person and build rapport with journalists. Identify the specific publications, journalists, and influencers who cover that niche. Engage in regular, non-promotional communication with journalists.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. There’s a real art to crafting a compelling abstract, and I’ve learned a lot about that from our conference and awards team here. .

Journalism 344

Journalism Internal International Pitching 344

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88