Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. By making consumers desire joy again, you can keep them involved and attentive.

Creativity 208

Creativity Comparison Construction Retail 208

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We have become hyper-adept at constructing and testing our messages for receptivity to make them as palatable as possible. We target our consumers with historically unimaginable precision.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

SEPTEMBER 17, 2024

Free advice offered through custom videos K2 Global Communications has been auditing the websites of prospective customers – and providing a customized video with constructive criticism. Her agency is a HubSpot shop and so, at my request, she provided an example video that constructively critiques HubSpot’s website.

B2B 181

B2B Marketing LinkedIn Video 181

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. This provides an opening to construct a media list that targets individuals who are, at a minimum, interested in the topic. Below are ten tools PR professionals can use to impress their clients and maximize efficiency.

Tools 232

Tools Radio Trends Pitching 232

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. Given that this was my first course, I needed beta testers so I could test the market, get constructive feedback, and hopefully gain a few testimonials. Here’s a caveat though. How about you?

Education 224

Education Community Social Media Energy 224

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. If just a startup but with a web presence under construction, perhaps; more mature business, no. Thus the genesis of our Shareholder Communications 365 Study.

Infographics 174

Infographics Comparison Construction Retail 174

Agility PR Solutions

SEPTEMBER 30, 2024

Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing relationships with different companies. B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses.

B2B 96

B2B B2C How To Construction 96

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Share marketing plans, messaging documents, and competitive or consumer research, of course, but there are other materials that will add value, like the CEO’s recent speeches, paid analyst reports, and records from prior PR or marketing partnerships. And if the concept isn’t workable, explain why in a constructive way.

Agency 178

Agency How To Meeting Construction 178

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 160

Reddit Media Analytics Trends 160

NewsWhip

NOVEMBER 20, 2024

Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product. Choosing a tech stack to convey your data story As the social media landscape grows increasingly complex, constructing an effective tech stack to manage emerging issues/general social chaos could be seen as a mammoth task.

Data 78

Data Storytelling Policies Employee 78

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

JUNE 9, 2016

It’s more entertaining and less time consuming. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. It also shows you went above and beyond to send a pitch. If you’re not using it, you need to start.

Pitching 120

Pitching How To Construction Brand 120

Practical Law Construction

JULY 28, 2021

Those you of you with an interest in construction law will no doubt have heard of the case of Triple Point v PTT , which concerned whether liquidated damages (LDs) are payable in the event of termination. Throughout their decisions, the judges made numerous references to the commercial rationale for the use of LDs in construction contracts.

Construction 98

Construction Software Government Financial 98

5W PR

MARCH 15, 2024

That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. Collaboration Collaborate with industry groups, regulators, and consumer protection agencies to build trust. Crafting trust in the cyber security age isn’t a one-and-done PR trick.

Publicity 146

Publicity Construction Data Crisis Communications 146

Agility PR Solutions

MARCH 14, 2022

The CX crisis is creating a new temperament among consumers when it comes to the digital experience. The post Customer retention and revenue negatively impacted by just one bad digital experience appeared first on Agility PR Solutions.

Construction 85

Construction Crisis Consumer Branding 85

Agility PR Solutions

MAY 17, 2021

As consumers continue to be critical of brand behavior, companies of all sizes across business sectors are elevating sustainability as a core tenet of their practices, yet new research from new engineering, procurement, consulting and construction company firm Black & Veatch reveals that many companies continue to establish targets without a clear (..)

Corporate 78

Corporate Measurement Construction Engineering 78

ImPRessions - Crenshaw Communications

MAY 10, 2016

Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset. Be transparent.

Survey 120

Survey Data Nonprofit Construction 120

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. When addressing negative reviews, be understanding and constructive.

Policies 94

Policies Construction Reputation Local 94

Sword and the Script

OCTOBER 19, 2021

Here’s an example of how the tests were constructed: “In one experiment, the researchers showed a group of consumers a fictitious Tweet from Kit Kat praising Twix: ‘Competitor or not, congrats on your 54 years in business! After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases.

Marketing 95

Marketing B2B Construction Consumer 95

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. ” … “Precious, I believe my elbow’s been consumed. That’s constructively productive. A fine idea, I thought.

Construction 83

Construction LinkedIn Blogging Google 83

Practical Law Construction

JANUARY 26, 2021

Whether it’s the electric motor to the combustion engine or cryptocurrency to currencies, every industry seems to have a disruptor – perhaps we’ve found one in FIDIC for the construction industry and its re-imagining of the use of liquidated damages (LDs) in the soon-to-be published Green Book. Will it catch-on?

Construction 100

Construction Engineering Banking Industry 100

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Be thoughtful in constructing questions. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.

Survey 120

Survey How To Construction Infographics 120

Stephen Waddington

APRIL 13, 2022

and construction, which fell by 0.1%. The Consumer Prices Index rose by 6.2% Gross domestic product (GDP) grew by 0.1% in February 2022, following 0.8% growth in January 2022. Services grew by 0.2% and were the main contributor to February's growth in GDP; this was partially offset by production, which fell by 0.6% in February.

Energy 131

Energy Government Crisis Policies 131

Communications Conversations

JANUARY 17, 2020

This is a relatively new social construct. And, it’s time-consuming. Finally, for young people (granted, this one tilts male), gaming is the new social experience. Why get together IRL, when you can hook up and play Fortnite virtually for hours on end? It’s hard to do. It’s influencer-driven.

Social Media 113

Social Media Instagram Construction Survey 113

Axia PR

MARCH 30, 2020

This includes a special focus on construction, professional services, and consumer services companies as well as franchisors.

Small Business 62

Small Business Construction Web Consumer 62

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. Even though the Metaverse is still under construction, virtual avatars becoming influencers does not happen overnight, but will happen with time. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Cision

AUGUST 4, 2016

We truly can run the world without consuming the earth. As our communication tools advance, there will be more opportunity to communicate with a reader/viewer in real time as they consume a news story. When there is a forum, such as a comment section, it is rudimentary and not constructive for relationship building.

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

JULY 26, 2016

From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social. Standing out these days means being everywhere your customers consume information. Then, and only then, do you outline the tactics. We just open the doors and the customers will come.”

Writing 120

Writing Engineering Journalism Analytics 120

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. Then you can construct a strong narrative to place between the reporter and the client. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

PR in High Definition

MAY 26, 2020

Similarly, a number of pieces of research have suggested that whilst consumers don’t want brands to stop advertising during this time, they do want brands to be more sensitive to their needs – in some cases, switching to advice and wellbeing messages, rather than offers and promotions. .

Communications 118

Communications How To Construction Employee 118

5W PR

AUGUST 29, 2024

Delving deep into these consumer insights allows marketers to create highly targeted audience segments, enabling the development of tailored messaging that resonates on a personal level. This involves meticulous research to uncover detailed demographics, psychographics, behaviors, and media consumption habits.

Television 78

Television Media Construction Advertising 78

Barokas

SEPTEMBER 12, 2018

The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies.

Agency 138

Agency Hotels Healthcare Construction 138

5W PR

FEBRUARY 1, 2020

When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer. How valuable is it for a brand to become the thing the consumer wants to accomplish, feel, or create?

Brand 109

Brand Branding Publicity Consumer 109

5W PR

SEPTEMBER 29, 2022

Poorly constructed accounts will not help a business to enhance its presence on Instagram. Consumers want real results and this is the correct way to show them. Social media plays a very important role in elevating the popularity of skincare brands. Given below are tips to elevate the Instagram profiles of skincare products.

Instagram 88

Instagram Marketing Construction Video 88