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 Corporate Reputation is Important to Marketing

5W PR

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. For a construction company, that could mean poor safety standards with a string of citations.

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Storytelling with data: One page, one chart, one story

NewsWhip

He remains a Senior Advisor to Avoq on innovation and corporate development, and is also the principal at his investment firm Storm King Holdings , where he focuses on the intersection of data and strategy in scaling innovative media companies. Your employees care the most about workforce issues because they live it everyday.

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BIM-used copyright: Dealing with emerging technologies in construction

Practical Law Construction

We have explored various topics as part of our intellectual property in construction series. For example: The Construction Act 1996 provides that payment must be made in instalments (so the designer is not held to ransom awaiting the entire payment at the end of the contract). The impact of BIM on copyright licensing strategy.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

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Thank You, Mr. Burson

PRSay

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. No micro-manager, he took obvious pride in his agency’s record of preparing employees for leadership positions, whether it be there or for a client or competitor. A champion of research.

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How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.