ImPRessions - Crenshaw Communications

JANUARY 3, 2024

What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. Here’s to putting the knowledge to good and constructive use! Otherwise, we risk declining professional standards. The post Top PR Insights From 2023 – It’s More Than AI!

Construction 182

Construction Storytelling Tools B2B 182

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Here are some ways to construct a killer content calendar and get the most out of it. Refresh with formal creative sessions. A good content calendar is like a roadmap that helps a brand tell its story. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

Barokas

OCTOBER 22, 2019

But honest dialogue about what’s working and what needs work motivate creativity, hard work and improvement. Giving and receiving constructive criticism isn’t easy, but it is vital. All criticism should be taken as constructive and of intrinsic value, intended to amplify client successes – not roadblock it. . Follow-up .

Construction 60

Construction Communications Agency Resources 60

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. But most journalists won’t accept a pitch just because they like you.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Even an inspired agency team likes to be challenged in a constructive and creative way.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

A client doesn’t have to accept every idea or recommendation from an agency, but a fair hearing is important to encourage a free flow of creative thinking. And if the concept isn’t workable, explain why in a constructive way. It will improve the next recommendation.

Agency 178

Agency How To Meeting Construction 178

PR Job Coach

MARCH 21, 2013

See “Constructing an elevator speech.” The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Linkedin : Construct your LinkedIn profile to reflect the character and language of your resume.

Brand 165

Brand Branding Pinterest Insurance 165

Sword and the Script

SEPTEMBER 17, 2024

Free advice offered through custom videos K2 Global Communications has been auditing the websites of prospective customers – and providing a customized video with constructive criticism. Her agency is a HubSpot shop and so, at my request, she provided an example video that constructively critiques HubSpot’s website.

B2B 147

B2B Marketing LinkedIn Video 147

Stephen Waddington

AUGUST 19, 2020

Healthy, constructive debate results in better creative and organisational performance. Feedback should be constructive and never personal. But robust feedback is an important part of the creative and development process. Creatives should be passionate about their ideas. As burns go it set my screen on fire.

Construction 88

Construction Creativity Pitching Groups 88

PRSay

DECEMBER 14, 2021

Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. Finding, building and implementing communication opportunities in the metaverse will require creativity, adaptability and foresight. Roblox Corp.,

Real Estate 158

Real Estate Journalism Construction Newspapers 158

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Constructive criticism could point you in the right direction toward strengthening your identity.

Brand 120

Brand Branding How To Construction 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship. It’s not only face-saving, but it enables a constructive dialogue and lets you avoid political traps.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. Though a relatively small and tactical piece in the PR puzzle, a well-constructed briefing book is an indispensable media relations roadmap. See last week’s post for a deeper dive into PR facilitation of media interviews.

Interviews 136

Interviews Construction Report Journalism 136

Mark My Words

AUGUST 7, 2019

Gaudy graphics constructed to hypnotise one’s peripheral vision. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. The Edinburgh Fringe is noisy. No, not the plaintiff wheezy whine of the devil’s bellows. Loud marketing. Dumb ubiquity. Hopeless strategy to attract an audience.

Construction 114

Construction Training Creativity Measurement 114

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. A team project fosters give and take, building on an idea to improve it or learning to take constructive criticism if warranted. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

JUNE 28, 2023

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

Technology 170

Technology Strategy Privacy Healthcare 170

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel?” In other words , questions that steer the respondent to a particular answer. Also important?

Survey 136

Survey How To Construction Data 136

Prohibition

AUGUST 15, 2022

Even though the Metaverse is still under construction, virtual avatars becoming influencers does not happen overnight, but will happen with time. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

PRSay

MARCH 7, 2024

The press tour saw a towering Barbie in New York, elements of a Barbie Dream House replicated on the red carpet in Los Angeles and the construction of a Barbie-themed AirBnB, attracting Architectural Digest for a tour. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

Waxing UnLyrical

MARCH 26, 2013

My photographer ( Andi Grant ) and wedding planner ( Jamie Howell ) post fun photos of their office construction, clients, DIY projects, and their everyday life. As my trust for them has grown, I am inspired by their creativity and love for their profession. and is now an Account Executive at CRT/tanaka.

Instagram 111

Instagram Measurement Tools Small Business 111

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. Image: woodring’s Flickrstream , Creative Commons. That’s constructively productive. A fine idea, I thought.

Construction 83

Construction LinkedIn Blogging Google 83

Stern + Associates

MAY 1, 2023

But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value. Align on Your Executive Communications Story Before putting your executives into a more public-facing role, you need to be sure they have a narrative to amplify.

Strategy 105

Strategy Company Communications Insurance 105

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. By talking to his customers I found out that he is considered to be an artist and is the only person large construction companies will hire if there is a difficult job. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

PR Matters

JANUARY 12, 2018

If that fails, speak to someone in confidence, who you trust: ask for a few minutes of their time for you to air the problem and ask for their no-holds-barred-but-constructive opinion. Then, reflect and consider constructively what you want to say, and then and only then act and speak in a manner fitting to your integrity and professionalism.

Reputation 133

Reputation Construction Writing Communications 133

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I recently participated on a tech committee to help construct a survey for educators. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. They constructed credibility and trust built on authentic content. ” – Henry Ford. ” – Steve Jobs.

How To 198

How To Real Estate Web Case Study 198

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. Carol says the story highlights a challenge of giving constructive criticism. It has also resulted in cooperation on many projects. Lessons in life and language A writer's relationship with their editor is important.

Construction 83

Construction Print Policies Writing 83

Cision

APRIL 25, 2016

Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. The right targeting is great, but without engaging creative driving your campaign it may be less successful regardless of your targeting. People – measure based upon people rather than cookies.

Facebook 120

Facebook Advertising Advertising Measurement 120