PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 107

Survey Marketing B2B Content Marketing 107

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Share marketing plans, messaging documents, and competitive or consumer research, of course, but there are other materials that will add value, like the CEO’s recent speeches, paid analyst reports, and records from prior PR or marketing partnerships. And if the concept isn’t workable, explain why in a constructive way.

Agency 178

Agency How To Meeting Construction 178

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Even an inspired agency team likes to be challenged in a constructive and creative way.

Agency 223

Agency How To Construction Advertising 223

Offleash

APRIL 1, 2025

For over a decade, weve gone all in with AI companies working at the forefront of innovation, helping them communicate with clarity, stand out in the market, and lead industry conversations. Its a space where strategy, product, and industry vision converge, and where Offleash clients continue to make their mark. gigawatts of power capacity.

Energy 69

Energy Conference Healthcare Construction 69

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Analytics 170

Analytics Social Media Tools Trends 170

PRSay

DECEMBER 14, 2021

Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. While integrated marketing-communications continues to include paid, owned, earned and shared channels, the metaverse will be the next step for all of them. Roblox Corp.,

Real Estate 158

Real Estate Journalism Construction Newspapers 158

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Brand 120

Brand Branding How To Construction 120

Mark My Words

AUGUST 7, 2019

Gaudy graphics constructed to hypnotise one’s peripheral vision. Loud marketing. Festival marketing requires a big idea. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. I’m overwhelmed by the nauseous pollution; the brash posters littering the streets.

Construction 114

Construction Training Creativity Measurement 114

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. A team project fosters give and take, building on an idea to improve it or learning to take constructive criticism if warranted. Learn the value of teamwork. . Find your path. .

Skype 147

Skype Agency Meeting Software 147

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Government 151

Government Crisis Energy Community 151

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted.

Creativity 114

Creativity Enterprise Tools Writing 114

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Get creative and get smart. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Communications Conversations

JANUARY 17, 2020

According to a recent CMO Survey , marketers expect social media ad budgets to increase by 89% by 2022. This is a relatively new social construct. And, I wouldn’t be surprised at all if social media marketing looked completely different in five years as a result. Again, this is what social media marketing 2.0

Social Media 113

Social Media Instagram Construction Survey 113

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. The sales and marketing funnel (As Facebook sees it). Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative.

Facebook 120

Facebook Advertising Advertising Measurement 120

Shift Communications

DECEMBER 22, 2015

In part one of this series , we covered the concept of a 10x Marketer and why you need one. Now, what qualities and skills really make a 10x Marketer? It would be easy to list out the skills that you would find on a typical job description, but it’s not enough to look for someone with digital marketing experience. Probably not.

Marketing 60

Marketing How To Construction Creativity 60

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Thompson is the director of digital marketing in the Joseph M.

Apparel 104

Apparel Sports Construction Resources 104

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. It’s amazing to me how well this construct stands up to time.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Barokas

SEPTEMBER 12, 2018

The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. Jo came to Barokas over five years ago to jumpstart our entry into the Denver market. Together, we have worked tirelessly to carve out new markets and disrupt existing ones.

Agency 138

Agency Hotels Healthcare Enterprise 138

Sword and the Script

MARCH 25, 2017

That’s the theme for this week’s Unscripted Marketing links [UML]. Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. Is your PR agency bringing creative ideas to the table? We look to the future to anticipate needs. 1) PR in history. Talk to Us!

Publicity 87

Publicity Crisis Construction Study 87

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. To truly stand out, you need creativity, innovation and originality.

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. Check out Mindful Marketing Ads and Vote your Mind!

Education 126

Education Financial Transportation Engineering 126

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. It is possible to consistently deliver high-quality, audience-centric content, build a loyal following, increase organic traffic, and ultimately achieve marketing goals.

Infographics 78

Infographics Engineering Comparison Case Study 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Every piece of content has to thoughtfully constructed and delivered. However, the visuals have to be creative and well-designed and executed. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR 20/20

DECEMBER 6, 2018

Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. The Universal Marketing Performance Struggle. Consider this scenario.

Marketing 55

Marketing Resources eBook Construction 55

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

OCTOBER 16, 2010

Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Bamboo and cloth coming together to make miraculous constructs of microcosmic worlds too idyllic to last. Some of them making political statements, all of them beautiful. Wanna Subscribe?

Construction 65

Construction Tourism Measurement Blogging 65

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. Admittedly, this area is a weak spot of mine as a marketer, and I hope to learn all kinds of wonderful tips. Keep feedback constructive. Kinda fun, too, in a pre-Halloween kind of way.). LEARN FROM JAY BAER. Trolls have been on my mind lately. Be sure to join us!

Social Media 100

Social Media Groups Community Construction 100

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

prTini

SEPTEMBER 1, 2014

Passion, creativity and action are the only things you need to change the world. Plus, he’s the author or two of must reads: No B t Social Media and The Rebel’s Guide to Email Marketing. @l Nick is one of the most influential voices in digital marketing too, sharing fresh insights on his blog for nearly 10 years.

Meeting 67

Meeting Social Media Construction Creativity 67

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. But, try bringing that down one notch. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63