Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

But most journalists won’t accept a pitch just because they like you. Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework.

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Agency Construction Fashion Pitching 224

Buzzstream

JUNE 14, 2024

Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. You can also see short surges of traffic right when the post is published, pitched, and subsequently updated and repitched.

Digital PR 62

Digital PR SEO Pitching Google 62

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems. And encourage the agency team to do the same.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

Buzzstream

MARCH 7, 2024

You can also get creative with this approach. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time. For instance, consider the keyword “couples sleeping positions.” ” This phrase is a relevant keyword for Casper.

System 62

System Google Policies Guidelines 62

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. . You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Barokas

JULY 26, 2018

As I was thinking back over the last 19 years, I thought of all the useful skills I’ve acquired – how to write a creative pitch in under 200 words, how to provide feedback to a client who might not want to hear what you have to say, how to stay calm during a crisis when everyone else is at an emotional high, and on and on.

Construction 113

Construction Pitching Agency Crisis 113

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JANUARY 25, 2018

Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. As a result, people from diverse backgrounds tackle projects differently, leading to increased creativity and better informed campaigns.

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. As a result, people from diverse backgrounds tackle projects differently, leading to increased creativity and better informed campaigns.

Creativity 48

Creativity Construction Blogging Corporate 48

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. But, try bringing that down one notch. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Buzzstream

FEBRUARY 15, 2024

Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. Then you can take an idea that has worked well for your competition, iterate on it, and pitch it for coverage. Then it’s just a matter of getting your team together.

How To 71

How To SEO Google Examples 71

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? Critical and Creative Thinking. That is where the creative layer comes in – turning that nugget into a compelling storyline.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

AUGUST 13, 2015

From my first client (drug-testing product at construction sites) to the clients I represent today, I’ve touched more industries than I can attempt to count. Your clients will ask you to keep turning up the heat on creativity. At the end of the day, what makes you valuable to an organization? What are you passionate about?

Construction 60

Construction Fashion Energy Employee 60

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

prTini

SEPTEMBER 1, 2014

Passion, creativity and action are the only things you need to change the world. NickWestergaard : We’re big fans of innovating work beyond the typical 9-5 construct, so we’re all ears whenever Nick Westergaard and co-host DJ Waldow talk work habits, work-life balance and everything in between during their podcast, Work Talk Show.

Meeting 67

Meeting Social Media Construction Creativity 67

Konnect Agency

FEBRUARY 16, 2021

According to Clare MacNab, CEM, CMP, JPMA Director of Meetings & Events, “The opportunity to reach a much broader audience, for a much lower cost than constructing a trade show display, is a compelling aspect of virtual shows.” Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Every piece of content has to thoughtfully constructed and delivered. However, the visuals have to be creative and well-designed and executed. Pitching reporters is not the same as it was 10 or even 5 years ago. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Suggesting that knowledge is constructed from experiences and ideas. Is there a way to practice clear thinking? I’m on a mission to think better. Pragmatism. Constructivism. Deconstruction.

eBook 52

eBook Analysis System Data 52

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Once the foundation is built, how should the branding strategy be constructed? Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109

prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email.

Real Estate 57

Real Estate How To Web Case Study 57

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

APRIL 6, 2006

He''s giving the latest badge of dishonor to Sprint for the pitching behind its Ambassador Program. There are several issues with Sprint’s execution, but the reason Slick is doing the strut of shame is careless targeting of the pitch. Your offer may be exciting and the creative may be brilliant. Slick’s back with a vengeance.

Meeting 40

Meeting Construction Pitching Blogging 40

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

Publicity 97

Publicity How To Course Facebook 97

Cision

DECEMBER 4, 2015

Journalists are bombarded by pitches every day, making it easy for yours to get lost in the shuffle. At his recent Cision webinar, “ Switch Your Pitch: The Keys to Engaging Journalists on Social ,” Ian discussed how brands can gain media coverage by building relationships with journalists and media professionals through social engagement.

Report 120

Report How To Pitching Construction 120

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" So, folks, meet my Bad Pitch of the month, so far.

Television 40

Television Advertising Advertising Corporate 40

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119