Remove Construction Remove Creativity Remove Pitching
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334
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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. appeared first on Crenshaw Communications.

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

But most journalists won’t accept a pitch just because they like you. Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework.

Agency 224
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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170
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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems. And encourage the agency team to do the same.

Agency 223
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In defence of argument and debate

Stephen Waddington

Healthy, constructive debate results in better creative and organisational performance. Feedback should be constructive and never personal. But robust feedback is an important part of the creative and development process. Creatives should be passionate about their ideas. As burns go it set my screen on fire.