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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. US Airways.

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Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

Show appreciation for positive feedback and address negative feedback constructively. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

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Can You Prevent Your Next Crisis?

Cision

Is prevention of a crisis possible? The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. That is the communicator’s payoff for brand loyalty. Integrate your crisis plan. But all is not lost.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time. Nonexistent or outdated crisis communications planning. Inadequate PR outcomes measurement.

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Behind the Headlines With Alan Caldwell

Cision

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.