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Ethics and You: Leading the Way

PRSay

As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount. With this in mind, we turn back to our ethical responsibilities. He is also ethics officer for PRSA’s Tampa Bay Chapter.

Ethics 224
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4 More Personal Core Values of the Trusted Strategic Ethics Adviser

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 124
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How to Turn a PR Crisis into a Brand Opportunity

5W PR

Engage in constructive conversations, even when faced with criticism. Reinforce the organization’s dedication to quality, customer satisfaction, and ethical business practices. Engage with The Audience A successful crisis response requires active and meaningful engagement with the affected audiences.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees.

Publicity 334
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The Consequences of Misinformation

PRSay

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions. Guide and coach others.

Ethics 170
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How to best counsel your client when they want to respond unethically to an unethical competitor – Tatevik Simonyan

Ethical Voices

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53
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What Is Your Personal Code of Conduct?

PRSay

The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”. Seek the truth first and find ethical pathways promptly and urgently. As a professional, you live in the world of conduct codes.

Ethics 118