5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Show appreciation for positive feedback and address negative feedback constructively. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. The business world is (rightly) enamored by analytics, set on using their predictive value to construct a strategy, increase profitability and bolster bottom-line growth. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

NOVEMBER 19, 2021

Construct different content applicable to each stage of the consumer’s purchase decision process. Audiences will respond to content that has substance, that they can’t find anywhere else, and that they can’t construct on their own. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR Matters

AUGUST 11, 2014

No honourable, ethical agency or counsel should be sycophantic to you when you have hired them to be honest, constructive and upfront with you. Your agency fails to deliver on its reporting and measurements. They kiss your arse instead of telling you like it is about reputation management issues. However – and sadly -many do.).

Agency 124

Agency Measurement Skype Reputation 124

5W PR

SEPTEMBER 26, 2024

Constructing a detailed audience persona aids in tailoring content to address specific needs, pain points, goals, and aspirations. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59