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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. With these in hand, you can construct a well-informed plan of action. The same can be done for measuring internal communications’ effectiveness. Nobody plans to fail. They just fail to plan.

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Thank You, Mr. Burson

PRSay

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. A champion of research.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one.

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4 Mistakes You Might Be Making With Media and Social Intelligence

PRSay

8 at PRSA’s 2017 International Conference in Boston. When we know our company, leadership, culture, customers and issues really well, it can be easy to default to using media and social intelligence to steer the ship our way. This post is brought to you by Zignal Labs , a proud sponsor of PRSA. Using data to see what you want to see.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Illustration credit: astel design ].

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I look forward to the PRSA International Conference every year for so many reasons. I recently participated on a tech committee to help construct a survey for educators. When you do, you can fully tap into industry updates and learning, as well as take advantage of the great networking opportunities with your peers.

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