5W PR

OCTOBER 18, 2024

Consider offering exclusive interviews or access to experts. Show appreciation for positive feedback and address negative feedback constructively. Identify relevant journalists and media outlets covering the industry. Tailor pitches to the specific interests and needs of each journalist.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Rock the Status Quo

NOVEMBER 18, 2015

These, for instance: Sending readership demographics right before an interview. Discussing what to wear or not wear before a TV interview. Emailing one or two points of constructive feedback immediately following an interview. Benefits of a Quick Pre-Interview Phone Call. Seconds, even. thirty seconds).

Media Training 100

Media Training Training Interviews Media 100

Rock the Status Quo

FEBRUARY 19, 2015

The interview! What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? Always, always, always run through preparation basics for every single media interview. Always, always, always run through preparation basics for every single media interview. So what comes next? Not always.

Interviews 100

Interviews How To Media Media Training 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Part of a PR team’s job is to critique the client’s performance in media interviews and public speaking. After all, PR pros are in the communications business.

Apparel 160

Apparel Construction Agency Interviews 160

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. to its audience.”. Developing just the right pitch has never been easy, however.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive. So, why offer an exclusive? Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Ishmael's Corner

DECEMBER 14, 2015

The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Instead, the media has a.more.

Construction 60

Construction Pitching Storytelling Communications 60

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

MARCH 13, 2024

And we’ll always spare clients the back-and-forth when negotiating for an interview or story. Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client.

Agency 182

Agency Handbook Construction Pitching 182

Presspage

MARCH 18, 2025

I have a story that builds on this - an exclusive interview with [expert] on [hot topic]. Provide constructive criticism on what works, what doesnt, and how it could be improved. Would you be interested in a quick chat? Let me know, and I can send over the details. Best, [Your Name] 3.

Examples 78

Examples Pitching Writing How To 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field.

Creativity 224

Creativity Agency Resources Measurement 224

Deirdre Breakenridge

NOVEMBER 23, 2016

Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. You can also carve out time to interview for industry research studies, participating in informal one-on-one interviews with peers, or you can even volunteer your time on research committees.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120

Pitching How To Construction Branding 120

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

ImPRessions - Crenshaw Communications

MAY 10, 2016

A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset. Compelling facts unearthed by surveys make for great fodder that can be sprinkled throughout media interviews and presentations. Keep the calculations simple but not dumbed down, and the points streamlined.

Survey 120

Survey Data Nonprofit Construction 120

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

How To 104

How To Marketing B2B Exercises 104

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel?” In other words , questions that steer the respondent to a particular answer.

Survey 136

Survey How To Construction Data 136

Presspage

SEPTEMBER 21, 2017

We deal with the top brands in aviation, automotive, education, healthcare, luxury goods, government, construction and many more industries. If you would like to learn more about PressPage, check out this interview with our CTO or get to know our team by reading the People of PressPage interviews.

Automotive 108

Automotive Software Healthcare Construction 108

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous. “Scrupulous” means two things: honest, and attentive to detail. Both are very important for PR people.

Training 159

Training Writing Pitching Video 159

NewsWhip

MARCH 24, 2021

In a recent interview with the World Economic Forum to discuss the Davos Agenda, IKEA’s CEO, Jesper Brodin, said that “we have configured our stores to have a dedicated space to resell the products we take back and the products we use in our showrooms. How does she do it? Her company acquires the plastic scraps left over from local factories.

Chemicals 148

Chemicals Retail Facebook Local 148

Deirdre Breakenridge

MARCH 14, 2018

Given that this was my first course, I needed beta testers so I could test the market, get constructive feedback, and hopefully gain a few testimonials. Her recent interview with Mark Schaefer gained 1.2K+ views, 21 shares, and 230+ comments. Ai’s live show has been watched by people from thirteen different countries.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

The candidate has all the right stuff, aces the interview and comes in with great intentions. This includes the staffer who cuts off the client in conversation or argues a bit too forcefully for a recommendation, or shows impatience when a client offers constructive criticism. The horrible hire. And then the behavior problems begin.

Agency 136

Agency Pitching Construction Print 136

Polaris

SEPTEMBER 4, 2014

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Cision

DECEMBER 15, 2016

Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)? Particularly in a media publishing construct, paid promotion supports earned media as a driver of traffic that ultimate supports engagement activities.

Measurement 120

Measurement B2C Construction Analysis 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. Be eager, humble, hardworking and accepting of constructive criticism. The tools and technology will come after. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Communications Conversations

DECEMBER 16, 2014

If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes). Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . I don’t get too many ‘firsts’ anymore.”

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

MARCH 7, 2017

These are raw personal narratives that can help anyone understand the construct of a good story. A good place to start is American Public Media’s “The Moth” – true stories told live. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Remote PR Jobs

SEPTEMBER 25, 2023

If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind.

Technology 100

Technology Publicity Pitching Trade Shows 100

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. When a crisis hits, is your team scrambling to come together or prepared with a plan? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 129

Film Marketing Sports Hotels 129

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. Real, genuine messaging is invaluable in connecting with your audience, and if you aren’t genuine, your audience will see right through you.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. When there is a forum, such as a comment section, it is rudimentary and not constructive for relationship building.

Pitching 0

Pitching Energy Media Relations Social Media 0