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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. They’re unlikely to be included in sites listing the worst interviews of all time , but most can use some help.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

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10 Traits of Successful PR Teams

ImPRessions - Crenshaw Communications

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. The team will impress the prospect and learn so much about its leadership, goals and expectations simply by being better listeners. Astute listening skills.

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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous. “Scrupulous” means two things: honest, and attentive to detail. Both are very important for PR people.

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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Write for the audience.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. You can also carve out time to interview for industry research studies, participating in informal one-on-one interviews with peers, or you can even volunteer your time on research committees.

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Q&A with Steve Cox, VP of PR at Sodexo

Cision

Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)? Particularly in a media publishing construct, paid promotion supports earned media as a driver of traffic that ultimate supports engagement activities.