ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Your message doesn’t measure up. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset.

Apparel 160

Apparel Construction Agency Interviews 160

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some marketing teams have their own ideas for what will make news. With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time. Inadequate PR outcomes measurement. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prowly

FEBRUARY 20, 2025

Once negative feedback comes in, address it immediately and constructively. Define goals and KPIs Set clear, measurable objectives that align with your overall business goals, such as increasing followers, driving traffic, or improving brand awareness. Identify inconsistencies in branding, outdated content, and gaps in engagement.

SEO 104

SEO Analytics Tools Google 104

Practical Law Construction

FEBRUARY 9, 2022

December 2021 saw the publication of the independent review of public sector construction frameworks, commissioned by the Cabinet Office, and led by Professor David Mosey PhD. The Gold Standard will need to be met by all future public sector construction frameworks. Why are frameworks considered to be key? What are the issues?

Construction 52

Construction Publicity Policies Government 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. But circumstances can change over time, and in the rush of day-to-day struggle, they can go unspoken.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. This includes familiarity with social media management, content creation, and influencer marketing. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Social Media Tools Trends 170

Practical Law Construction

JUNE 15, 2021

The energy rating systems we are familiar with in the UK construction industry tend to focus on design-based ratings, setting a target performance rating in the contract at the outset, with varying degrees of obligations on contractors and consultants to achieve such targets by practical completion of the project. In practice.

Construction 52

Construction Energy System Government 52

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Another red flag occurs when the meetings are run solely by a senior executive with a business development or marketing title. The savvy client can usually determine this and will want to consider how much faith they will have in such a construct. No attention to outcomes measurement.

Agency 159

Agency Meeting Measurement Construction 159

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

How To 104

How To Marketing B2B Exercises 104

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Mark My Words

AUGUST 7, 2019

Gaudy graphics constructed to hypnotise one’s peripheral vision. Loud marketing. On the last count, walking a 400 yard stretch (imperial measurement as decreed by Mr Rees-Mogg), there were over 280 posters without a single standout. Festival marketing requires a big idea. Dumb ubiquity. To perform isn’t enough.

Construction 114

Construction Training Creativity Measurement 114

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 107

Survey Marketing B2B Content Marketing 107

Practical Law Construction

SEPTEMBER 25, 2020

For many years, the construction industry has suffered more than most with insolvencies. In 2018, it was the hardest hit economic sector, with construction insolvencies representing 17% (3,001 from a total of 17,454). The challenge is for employers to identify these early warning signs and to act quickly wherever possible.

Construction 40

Construction Government Financial Analysis 40

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Collins said headline construction is massive. What is Millennial Media anyway?

Reddit 160

Reddit Media Analytics Trends 160

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Q: How do you measure “share of voice”? As well, small PR teams really need to critically assess potential (i.e.,

Measurement 120

Measurement B2C Construction Analysis 120

Barokas

SEPTEMBER 28, 2018

Chanlogic aggregates data on sales, inventory, marketing and more across all channels to provide accurate profitability reports to brands. The company’s app already has early success in the construction market, providing digital manuals, an immersive interface and the ability to assign tasks and share status.

Construction 111

Construction Case Study Mobile Meeting 111

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. 2) Marketing assumption: bounce rates mean failure .

Study 69

Study Marketing B2B Apparel 69

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. The sales and marketing funnel (As Facebook sees it). People – measure based upon people rather than cookies. There may be 1.5 The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

Prowly

APRIL 10, 2025

You should put your effort into reputation marketing when it comes to online reputation. And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide.

Social Media 104

Social Media Reputation How To Media 104

ImPRessions - Crenshaw Communications

JULY 11, 2018

We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. PR measures up. But the job is still not done once the piece is published. Post-mortem.

Report 136

Report Interviews Pitching Construction 136

Critical Mention

JULY 15, 2020

Our focus remains on providing our customers with the best user experience possible, which is why we decided to construct a purpose-built Media Contact Database from the ground up,” said Critical Mention’s CEO and President Don Yount. “I About Critical Mention.

Media 108

Media Radio Television Engineering 108

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Government 151

Government Crisis Energy Community 151

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? every time we go by one in a local construction site.

B2B 60

B2B Marketing Construction Analytics 60

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The takeaway for communications and marketing professionals is that digital isn’t an end-all. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Buzzstream

APRIL 16, 2025

Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. Daniele: We iterated a lot on our strategy because really I think the best approach to anything in marketing is to go in with question marks. But what made you realize that, hey, digital PR is more the route that we wanna go?

Digital PR 62

Digital PR SEO Agency Infographics 62

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be. Vice President, Marketing Technology. Until now, our ability to keep a finger on the pulse of the news has been good enough.

Analytics 96

Analytics Software Technology Data 96

Stephen Waddington

JULY 7, 2020

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Growing a business requires three things: investment, robust sales and marketing, and talent. Direct energy at the markets which have shown resilience with services that are in demand.

Agency 92

Agency How To Retail Tourism 92

5W PR

AUGUST 29, 2024

Media planning stands as a cornerstone of successful marketing. This meticulous approach created by media planning agencies is essential for maximizing the impact of marketing campaigns and achieving desired business objectives. Optimized media mix The heart of media planning lies in crafting an optimized media mix.

Television 78

Television Media Construction Advertising 78

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. Be eager, humble, hardworking and accepting of constructive criticism. What is the best lesson about PR you’ve learned throughout your career? Maybe, but maybe not. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Practical Law Construction

NOVEMBER 2, 2022

In recent years there has been recognition within the UK construction industry of the importance of the reduction of carbon emissions. This suggests that climate issues are rising up the agenda and could influence the behaviour of key market players. The point being: the carbon reduction tools are there if parties wish to use them.

Report 52

Report Construction Energy Real Estate 52

Communications Conversations

DECEMBER 16, 2014

I’m a PR/marketing blogger. If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes). How did you measure success for an event like this? When Verizon pitched me initially on this event, I was kinda perplexed. I don’t talk about tech all that often.

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59