ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Your message doesn’t measure up. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset.

Apparel 160

Apparel Construction Agency Interviews 160

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

PR Matters

AUGUST 11, 2014

It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company’s reputation. They kiss your arse instead of telling you like it is about reputation management issues. Your agency fails to deliver on its reporting and measurements.

Agency 124

Agency Measurement Skype Reputation 124

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

PR in High Definition

MARCH 24, 2021

However, many people find the brutal truth intensely painful and can’t find anything constructive in the criticism or conversation. It takes real courage to stop and take a long, hard look at your reflection to hear the criticism and accept the real truth about your reputation. Perception is your reputation.

Reputation 107

Reputation Construction Employee Measurement 107

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Corporate 60

Corporate Reputation Survey Employee 60

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Landis PR

AUGUST 29, 2022

AP Style is so widely used that not doing so may jeopardize your brand’s reputation with the media and other key audiences and affect your company’s overall credibility. You would use lowercase and spell out titles when they’re not used with an individual’s name or in constructions that set them off from a name by commas.

Publicity 111

Publicity Writing Construction Guidelines 111

Stephen Waddington

JULY 7, 2020

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Organisations that went into COVID-19 focused on profit have taken the biggest financial and reputational hit. Lean into the recovery with confidence. There is no magic. Good luck.

Agency 92

Agency How To Tourism Retail 92

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative. Reestablishing trust The consumer finance services industry has had its share of reputation issues.

Consumer 78

Consumer Financial Ethics Banking 78

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business. Then you can construct a strong narrative to place between the reporter and the client. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Practical Law Construction

AUGUST 24, 2022

This decision is highly significant for the construction industry, given the number of similar cases which are either progressing through the courts or at the pre-action stage. However, the judge found that this lack of knowledge was a result of a culture of endemic complacency within the construction sector.

Construction 96

Construction System Report Local 96

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Well-informed PR content is much more likely to engage audiences and will ensure that your brand is regarded as a reputable source of information. Give yourself iterative, constructive feedback. You can make this process even easier by toggling Google filters like “news” and “scholar” to find more results from reputable sites.

Google 80

Google Analytics Industry Reputation 80

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

MARCH 21, 2024

For example, let’s consider an industry like construction. For example, in the construction industry: So, always ensure your goals are aligned and communicated with the business. For example, links from ENR.com or ForConstructionPros.com are highly relevant in the construction industry and can help with SEO and conversions.

Construction 62

Construction How To Media Google 62

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. If you handle the matter with tact, you might just improve your reputation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. SF: Online Reputation Management. Reputation Management has always been a core PR function.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Shift Communications

DECEMBER 5, 2016

To minimize other taste profiles, we might select a coffee bean with a reputation for a mild, inoffensive taste so that we test only the variable of burnt taste. Suppose we had constructed the following hypothesis: Followers of a brand don’t care about scandalous social media postings to stop buying from the brand.

Data-Driven PR 60

Data-Driven PR Data Construction Examples 60

Katie Paine's Measurement Blog

MAY 23, 2023

2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., The outcome metrics The long-term outcome measures will obviously be changes in both business investment and tourism dollars.

Tourism 52

Tourism Analysis Measurement Google 52

Waxing UnLyrical

DECEMBER 14, 2010

Show that you’re resilient, open to constructive criticism and have an ability to bounce back from disappointment. An ability to listen. Anyone can talk, and to consider PR as a career, it’s almost a given that they are at least competent writers. E go strength (not straight ego). Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Publicity 98

Publicity How To Course Facebook 98

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, if they’re an interior design company, a banking app, a property brand, a construction company etc.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. Personally I’m more interested in how organisations engage with stakeholders rather than manage their reputation. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

Buzzstream

MARCH 5, 2025

Lean into city rivalries When I was with Siege Media, I created a piece for a construction client in which we surveyed people to see if they could distinguish a city based on its skyline. For instance, with the construction client, we could have really leaned into more US city rivalries, like NYC vs. Boston or Houston vs. Dallas.

Digital PR 62

Digital PR Pitching Study Google 62

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. Personally I’m more interested in how organisations engage with stakeholders rather than manage their reputation. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. Personally I’m more interested in how organisations engage with stakeholders rather than manage their reputation. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s

SEO 62

SEO Study Branding Brand 62

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. For example, say I was a construction-related brand and wanted to gain some links by reporting major company news.

How To 71

How To SEO Google Examples 71

Landis PR

MARCH 3, 2025

Proactive Measures: Crisis preparedness planning Develop and rehearse a crisis management plan that outlines roles, responsibilities and key messages. Reactive Measures: Swift acknowledgment Be alert and address issues as soon as they arise. Prepare your team for constructive criticism and learn from the feedback.

How To 59

How To Crisis Construction Crisis Management 59

ImPRessions - Crenshaw Communications

APRIL 26, 2018

Reputation and ratings are down, yet profits continue to rise. Clearly, the league’s reputation management has moved beyond its annual kids’ “Punt, Pass, & Kick” competition. The NFL offered more measured responses as the controversy grew. How much does the NFL really care about its tarnished image?

Reputation 136

Reputation Corporate Crisis Construction 136

Buzzstream

NOVEMBER 13, 2024

It’s like considerate and mindful of reputation and the message, but done in the way that kind of understands and compliments the wider SEO strategy and those two together with gold dust. So it sounds like strategic kind of outreach construction almost. What did it help your rankings? Did it help your sales?

Digital PR 62

Digital PR SEO Pitching Strategy 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

After Trump tweeted for canceling the construction of Boeing’s new 747 Air Force One due to its $4 billion cost, Boeing’s stock price dropped , temporarily wiping out $550 million in shareholder value before rebounding somewhat the next day. But what about large companies? But take follow-up offline.

Twitter 120

Twitter Construction Measurement Meeting 120