ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Practical Law Construction

FEBRUARY 9, 2022

December 2021 saw the publication of the independent review of public sector construction frameworks, commissioned by the Cabinet Office, and led by Professor David Mosey PhD. The Gold Standard will need to be met by all future public sector construction frameworks. Why are frameworks considered to be key? What are the issues?

Construction 52

Construction Publicity Policies Government 52

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We About Critical Mention.

Media 108

Media Radio Television Engineering 108

PRSay

JUNE 7, 2021

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Illustration credit: astel design ].

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Barokas

SEPTEMBER 28, 2018

The company’s app already has early success in the construction market, providing digital manuals, an immersive interface and the ability to assign tasks and share status. As the bridge between construction and tech, they aim to increase safety and reduce rework. Future Sight AR’s goal is to “augment the way we live, work and learn.”

Construction 111

Construction Case Study Mobile Meeting 111

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 118

Local Community Ethics Education 118

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology. How Do Predictive Analytics Apply to PR? Stay tuned!

Analytics 96

Analytics Software Technology Data 96

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. ” After all, virtually everyone is a target for the types of technology they were rolling out on the red carpet. How did you measure success for an event like this?

Case Study 131

Case Study Wireless Company Local 131

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

Practical Law Construction

OCTOBER 12, 2022

Therefore, I don’t really remember life without the AA 1996, just like it is really hard these days to remember life without the Construction Act 1996! Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. Climate change.

Construction 97

Construction Telecommunications Privacy Travel 97

Cision

APRIL 25, 2016

People – measure based upon people rather than cookies. The idea that Facebook wants to communicate is that businesses are less successful when they have unrealistic expectations of what their ad units are doing and don’t have proper measurement in place to track the progress towards their objectives.

Facebook 120

Facebook Advertising Advertising Measurement 120

Stephen Waddington

JULY 7, 2020

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Lean into the recovery with confidence. A strong balance sheet is clearly also helpful.

Agency 92

Agency How To Tourism Retail 92

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Since that point, the health of the business-to-business market has been mixed.

Government 151

Government Crisis Energy Community 151

Practical Law Construction

NOVEMBER 2, 2022

In recent years there has been recognition within the UK construction industry of the importance of the reduction of carbon emissions. Instead, digital technology is predominantly used to measure and reduce energy needs and costs and analyse renewable energy options. Embodied carbon and limited use of digital tools.

Report 52

Report Construction Energy Real Estate 52

5W PR

APRIL 8, 2024

That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

Practical Law Construction

APRIL 14, 2021

I recently learned that the Technology and Construction Court (or, more precisely, the Official Referees’ Court as it was known until 1998) will soon celebrate its 150th birthday, having started life in 1873. The interim valuation/ final account jurisdictional arguments.

Construction 64

Construction Blogging Leadership Measurement 64

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. of revenue in marketing, compared with 7.9%

Survey 107

Survey Marketing B2B Content Marketing 107

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

MARCH 21, 2024

For example, let’s consider an industry like construction. For example, in the construction industry: So, always ensure your goals are aligned and communicated with the business. For example, links from ENR.com or ForConstructionPros.com are highly relevant in the construction industry and can help with SEO and conversions.

Construction 62

Construction How To Media Google 62

Shift Communications

DECEMBER 5, 2016

Suppose we had constructed the following hypothesis: Followers of a brand don’t care about scandalous social media postings to stop buying from the brand. We’d examine the social channels of brands after something inappropriate was said, then measure data such as: Brand follower counts. Vice President, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Data Construction Examples 60

Frederik Vincx

MAY 2, 2016

Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. This story is bound to get the attention of other communication managers at consumer technology brands. We brainstorm ideas.

Software 60

Software Airlines Corporate Construction 60

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Give yourself iterative, constructive feedback. SELECTED PR SKILLS-RELATED CONTENT: What PR Can Learn from Marketing PR Measurement: An Integrated Approach How to Create a Targeted Media List Image Source: Firmbee on Unsplash The post Mastering Search Skills: A Prerequisite for Modern PR Excellence first appeared on Burrelles.

Google 80

Google Analytics Industry Reputation 80

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

NOVEMBER 1, 2016

In online media, this can be examined with a simple construct: which account is more influential – one with 1,000 unengaged followers or 10 followers that are highly engaged? To that end, at the time, Brian Solis offered this working definition: “Influence is the ability to cause desirable and measurable actions and outcomes.”.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Couch Control: Measurement Therapy for PR Pros. ” 2.

Conference 40

Conference Internal International Leadership 40

Practical Law Construction

APRIL 20, 2022

In the next blogs in the series, we will look at questions that regularly come up in the context of landlord and tenant relations, construction, projects and planning. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5 More charge points are required to meet the 2030 deadline.

Government 52

Government Mobile Data Local 52

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

NOVEMBER 2, 2016

You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). Technology like the Cision Communication Cloud™ can help you listen to conversations and generate data about an individual social media campaign or entire media program.

Social Media 40

Social Media How To Media Construction 40

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Suggesting that knowledge is constructed from experiences and ideas. Technology as Problem —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. Pragmatism.

eBook 52

eBook Analysis System Data 52