ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. A CMO I once worked with put it to me in a way that has helped me construct bylines ever since.

Construction 294

Construction Pitching Exercises B2B 294

5W PR

OCTOBER 18, 2024

Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Show appreciation for positive feedback and address negative feedback constructively. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Ishmael's Corner

DECEMBER 14, 2015

The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Instead, the media has a.more.

Construction 60

Construction Pitching Storytelling Communications 60

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Along with helping monitor coverage, news and social media, Muck Rack helps provide and share media lists that are always contemporary resulting in stronger pitching success and more media opportunities. . Google Trends.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. Don’t confuse PR and sales.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

But most journalists won’t accept a pitch just because they like you. Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We typically spend more time researching and strategizing than pitching media, for example. They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. The time spent on other clients At a large agency where I once worked, a media relations person updated me on a pending pitch for a specific client in a meeting with a different, unrelated one. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

Bianchi Biz Blog

JANUARY 16, 2025

The skyline is filled with construction cranes and there are numerous transit expansion projects underway. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. Here’s to putting the knowledge to good and constructive use! More than ever, PR professionals are telling the stories ourselves. The post Top PR Insights From 2023 – It’s More Than AI!

Construction 182

Construction Storytelling Tools B2B 182

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

ImPRessions - Crenshaw Communications

JUNE 14, 2018

If you publish fair comparative information about all the companies on owned media on your site or through adtech media channels, your firm will be viewed as more trustworthy than the average sales pitch. Don’t send the same pitch twice. See this earlier post for tips on pitching the media like a boss. Never say “no comment”.

B2B 147

B2B B2C Enterprise Pitching 147

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage. A good PR agency tells you when.

Apparel 160

Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. But the job is still not done once the piece is published.

Report 136

Report Interviews Pitching Construction 136

Axia PR

JUNE 27, 2018

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Confessions from a daily newspaper editor.

Pitching 54

Pitching Construction Newspapers Media 54

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Social Media Tools Trends 170

Buzzstream

MARCH 5, 2025

Lean into city rivalries When I was with Siege Media, I created a piece for a construction client in which we surveyed people to see if they could distinguish a city based on its skyline. For instance, with the construction client, we could have really leaned into more US city rivalries, like NYC vs. Boston or Houston vs. Dallas.

Digital PR 62

Digital PR Pitching Study Google 62

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems. And encourage the agency team to do the same.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stephen Waddington

AUGUST 19, 2020

Healthy, constructive debate results in better creative and organisational performance. Feedback should be constructive and never personal. Journalists should be able to pitch and defend a story idea to an editor. People that are prepared to challenge the status quo should be celebrated. As burns go it set my screen on fire.

Construction 88

Construction Creativity Pitching Groups 88

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

PRSay

OCTOBER 9, 2017

She invited several Conference attendees to pitch their business ideas. She listened to the various pitches and offered constructive tips, such as narrowing down an idea to five key points and eliminating jargon. Arthur said that she’d write up the best-sounding company in an article for Forbes , where she is a contributor.

Conference 110

Conference Pitching Film Construction 110

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Collins said headline construction is massive. You can see the discussion on Twitter via #BWChat.

Reddit 160

Reddit Media Analytics Trends 160

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Be thoughtful in constructing questions. Pitch your client to appropriate media to discuss the survey in a greater context. In the best circumstances, you will repeat the survey annually and press will subsequently include YOY survey results in related press releases and media pitches. Don’t stop with a press release.

Survey 120

Survey How To Construction Infographics 120

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). What did I learn? In a PR firm, every day brings something different.It was invigorating.

Agency 170

Agency Real Estate How To Construction 170

ImPRessions - Crenshaw Communications

MAY 13, 2016

Don’t be afraid to get some constructive criticism from a PR partner, a media contact or a colleague. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. Always ask for feedback.

B2C 120

B2C Case Study Construction B2B 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? If you do, you always spot ideas for pitches, find clues to where a reporter is headed. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

5W PR

JANUARY 25, 2021

Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place. Figuring these things out and then pitching them to the right media outlets at the right time is supported by a well constructed public relations plan.

Strategy 88

Strategy Pitching Construction Television 88

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Clients have a right to expect that the staff on the pitch team are the same players they’ll be working with once the deal is sealed. The savvy client can usually determine this and will want to consider how much faith they will have in such a construct. Staff turnover. Continuity is important in any client-agency relationship.

Agency 159

Agency Meeting Measurement Construction 159

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. While everyone involved is still pumped from the successful event, send thank yous and elicit constructive feedback from panelists, moderator and attendees. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147