ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Social Media Tools Trends 170

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? Your story is worthless if you can’t get anyone to care about it. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

5W PR

MAY 30, 2024

Professional product photos, logos, and team headshots are crucial for visual storytelling. Construct press releases that encapsulate the essence of the story. Develop personalized pitches tailored to each journalist or influencer. An overview of the company, leadership bios, and any pertinent awards or recognition.

Technology 78

Technology Product Launch Construction YouTube 78

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. In other words, the PR consultant is a salesperson. Selling an intent. Know what the end goal is (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Konnect Agency

FEBRUARY 16, 2021

We were able to focus on overall brand storytelling and highlight our hero campaign videos which sometimes get lost at a traditional trade show,” said Felicia Pandola, Associate Director of Marketing at CYBEX. Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Jacqueline Laster.

Groups 60

Groups International Internal Conference 60

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done. Editorials?

Pitching 104

Pitching How To Media Tools 104

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119