Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. How important is a headline?

Reddit 160

Reddit Media Analytics Trends 160

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Write a Captivating Subject Line.

Pitching 72

Pitching Software Writing Construction 72

PR 20/20

MAY 19, 2020

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services.

Writing 72

Writing Brand Branding Construction 72

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Social Media Tools Trends 170

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Be thoughtful in constructing questions. Write questions clearly and consistently, so all respondents will interpret them the same way. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

How To 62

How To Pitching SEO Small Business 62

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Write the subject line as if it’s already a published headline.

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Pitching Energy Journalism Newspapers 62

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. While everyone involved is still pumped from the successful event, send thank yous and elicit constructive feedback from panelists, moderator and attendees. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

MAY 13, 2016

Don’t be afraid to get some constructive criticism from a PR partner, a media contact or a colleague. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. Always ask for feedback.

B2C 120

B2C Case Study Construction B2B 120

PRSay

OCTOBER 9, 2017

She invited several Conference attendees to pitch their business ideas. Arthur said that she’d write up the best-sounding company in an article for Forbes , where she is a contributor. She listened to the various pitches and offered constructive tips, such as narrowing down an idea to five key points and eliminating jargon.

Conference 110

Conference Pitching Film Construction 110

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? Read closely what they write. Your story is worthless if you can’t get anyone to care about it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Construction 54

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

Barokas

JULY 26, 2018

As I was thinking back over the last 19 years, I thought of all the useful skills I’ve acquired – how to write a creative pitch in under 200 words, how to provide feedback to a client who might not want to hear what you have to say, how to stay calm during a crisis when everyone else is at an emotional high, and on and on.

Construction 113

Construction Pitching Agency Crisis 113

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. in renovation, remodel, and construction plans worldwide. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Friends are asking ¬ your house or mine? -

Pitching 40

Pitching Construction Exercises Retail 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Bad Pitch Blog

MAY 31, 2007

Instead of telling the whole world how bad a PR person you think this girl is, why not offer something constructive so that she can help better the profession. Bad pitches happen to all of us at some point. It’s how we respond to the bad pitches we make that set us apart. Here’s the unintended secret behind The Bad Pitch Blog.

Pitching 40

Pitching Blogging Construction Media Relations 40

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Construction 48

5W PR

MAY 30, 2024

Construct press releases that encapsulate the essence of the story. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders. Develop personalized pitches tailored to each journalist or influencer.

Technology 78

Technology Product Launch Construction YouTube 78

Buzzstream

SEPTEMBER 17, 2024

In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story. Then, when the day finally came, they pitched their study to journalists.

How To 62

How To Pitching Trends Construction 62

PRSay

APRIL 11, 2018

Actual time may elapse during an at-bat, for instance, but until a pitcher and a catcher have decided between a slider and a fastball for the next pitch, the game stands still. Then, he decided to yank his star pitcher Aaron Nola after only 5 1/3 innings and 68 pitches — with his team winning 5-0. New clubhouse cultures.

Analytics 90

Analytics Communications Trends Sports 90

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Barokas

SEPTEMBER 5, 2019

Write down the details of each task and any questions you may have. Don’t be afraid to ask for constructive criticism. Those broader stories may correlate with what your client is doing and serve as a timely opportunity for a proactive pitching angle. Ask for feedback. Be flexible. Every day is different at an agency.

Agency 79

Agency Construction Internal International 79

Sword and the Script

JUNE 28, 2022

Write objective questions. The other priest poses his question to the Pope in a slightly different construct and asks, “When I am smoking, is it okay for me to pray?”. So, if they’ve done a good job of coming up with a research objective and writing good questions – they toss that work out the window with such a conclusion.

Survey 95

Survey Web Study Construction 95

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. We scanned those pages for weeks before writing this. For information or b-roll, write to Some Shmuck, VP of RLM Public Relations 212 741-5106 x14 or someshmuck@rlmPR.com. Clinton’s staff to write something, not a bad pull. But then I remembered one. I can share. He even got Sen.

Pitching 40

Pitching Real Estate Government Writing 40

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. In other words, the PR consultant is a salesperson. Selling an intent. Know what the end goal is (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

Buzzstream

JUNE 14, 2024

Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. You can also see short surges of traffic right when the post is published, pitched, and subsequently updated and repitched.

SEO 62

SEO Digital PR Pitching Google 62