Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Write a Captivating Subject Line.

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Pitching Software Writing Construction 72

PR 20/20

MAY 19, 2020

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services.

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Writing Branding Brand Construction 72

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

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Analytics Social Media Tools Trends 170

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

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Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

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Writing Pitching Study Data 71

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Be thoughtful in constructing questions. Write questions clearly and consistently, so all respondents will interpret them the same way. Keep the results you’re looking for in mind.

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Survey How To Construction Infographics 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

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Newspapers Radio Construction Fashion 122

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

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Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. While everyone involved is still pumped from the successful event, send thank yous and elicit constructive feedback from panelists, moderator and attendees. When planning catering, keep in mind format.

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B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

MAY 13, 2016

Don’t be afraid to get some constructive criticism from a PR partner, a media contact or a colleague. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. Always ask for feedback.

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B2C Case Study Construction B2B 120

PRSay

OCTOBER 9, 2017

She invited several Conference attendees to pitch their business ideas. Arthur said that she’d write up the best-sounding company in an article for Forbes , where she is a contributor. She listened to the various pitches and offered constructive tips, such as narrowing down an idea to five key points and eliminating jargon.

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Conference Pitching Film Construction 110

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? Read closely what they write. Your story is worthless if you can’t get anyone to care about it.

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Newspapers Journalism Pitching Report 120

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. The Big Picture.

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Data-Driven PR Data Pitching Analysis 60

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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Pitching Media Film Construction 54

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. in renovation, remodel, and construction plans worldwide. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Friends are asking ¬ your house or mine? -

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Pitching Construction Exercises Retail 40

Barokas

JULY 26, 2018

As I was thinking back over the last 19 years, I thought of all the useful skills I’ve acquired – how to write a creative pitch in under 200 words, how to provide feedback to a client who might not want to hear what you have to say, how to stay calm during a crisis when everyone else is at an emotional high, and on and on.

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Construction Pitching Agency Crisis 113

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

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Digital PR Construction Case Study SEO 71

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

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Creativity Pitching Writing Conference 100

Bad Pitch Blog

MAY 31, 2007

Instead of telling the whole world how bad a PR person you think this girl is, why not offer something constructive so that she can help better the profession. Bad pitches happen to all of us at some point. It’s how we respond to the bad pitches we make that set us apart. Here’s the unintended secret behind The Bad Pitch Blog.

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Pitching Blogging Construction Media Relations 40

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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Pitching Media Film Construction 48

5W PR

MAY 30, 2024

Construct press releases that encapsulate the essence of the story. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders. Develop personalized pitches tailored to each journalist or influencer.

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Technology Product Launch Construction YouTube 78

Buzzstream

SEPTEMBER 17, 2024

In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story. Then, when the day finally came, they pitched their study to journalists.

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How To Pitching Trends Construction 62

PRSay

APRIL 11, 2018

Actual time may elapse during an at-bat, for instance, but until a pitcher and a catcher have decided between a slider and a fastball for the next pitch, the game stands still. Then, he decided to yank his star pitcher Aaron Nola after only 5 1/3 innings and 68 pitches — with his team winning 5-0. New clubhouse cultures.

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Analytics Communications Trends Sports 90

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. the list goes on.

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Publicity Interviews Reputation Construction 100

Barokas

SEPTEMBER 5, 2019

Write down the details of each task and any questions you may have. Don’t be afraid to ask for constructive criticism. Those broader stories may correlate with what your client is doing and serve as a timely opportunity for a proactive pitching angle. Ask for feedback. Be flexible. Every day is different at an agency.

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Agency Construction International Internal 79

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Engineering Automotive Agriculture Media 78

Sword and the Script

JUNE 28, 2022

Write objective questions. The other priest poses his question to the Pope in a slightly different construct and asks, “When I am smoking, is it okay for me to pray?”. So, if they’ve done a good job of coming up with a research objective and writing good questions – they toss that work out the window with such a conclusion.

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Survey Study Web Construction 92

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. We scanned those pages for weeks before writing this. For information or b-roll, write to Some Shmuck, VP of RLM Public Relations 212 741-5106 x14 or someshmuck@rlmPR.com. Clinton’s staff to write something, not a bad pull. But then I remembered one. I can share. He even got Sen.

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Pitching Real Estate Government Writing 40

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

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How To Pitching SEO Small Business 62

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. In other words, the PR consultant is a salesperson. Selling an intent. Know what the end goal is (i.e.,

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Publicity Construction Agency Advertising 63

Buzzstream

JUNE 14, 2024

Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. You can also see short surges of traffic right when the post is published, pitched, and subsequently updated and repitched.

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Digital PR SEO Pitching Google 62

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

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Solo PR Pro

SEPTEMBER 24, 2019

Some RFPs can require very structured responses, multiple hard copies and a great deal of time and effort to construct. If you are going to spend the time to write a proposal, and possibly participate in a pitch meeting, you should feel good that you can actually win the business. Is the reward worth the work?

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How To Construction Resources Travel 59

prTini

SEPTEMBER 1, 2014

NickWestergaard : We’re big fans of innovating work beyond the typical 9-5 construct, so we’re all ears whenever Nick Westergaard and co-host DJ Waldow talk work habits, work-life balance and everything in between during their podcast, Work Talk Show. That person is Nicole Spears. Expect big things from this OU grad turned NYC PR girl.

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Meeting Social Media Construction Creativity 67

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings.

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Publicity How To Course Facebook 98