Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

MAY 30, 2024

Construct press releases that encapsulate the essence of the story. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders. Develop personalized pitches tailored to each journalist or influencer.

Technology 78

Technology Product Launch Construction YouTube 78

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Buzzstream

JUNE 14, 2024

Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. You can also see short surges of traffic right when the post is published, pitched, and subsequently updated and repitched.

Digital PR 62

Digital PR SEO Pitching Google 62

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. How important is a headline?

Reddit 159

Reddit Media Analytics Trends 159

The Hoffman Agency

OCTOBER 23, 2023

Once I understood that my managers and team leads felt a responsibility to me to provide constructive comments, I wanted to open the door for them to do so. By accepting constructive feedback, I found the courage to try new things. Feedback is the goal, and we want to make it easy for our coworkers to provide it. And it felt freeing.

Construction 45

Construction International Internal Meeting 45

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 76

Engineering Automotive Agriculture Media 76

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Be thoughtful in constructing questions. Write questions clearly and consistently, so all respondents will interpret them the same way. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

Digital PR 62

Digital PR SEO Pitching Strategy 62

PRSay

OCTOBER 9, 2017

She invited several Conference attendees to pitch their business ideas. Arthur said that she’d write up the best-sounding company in an article for Forbes , where she is a contributor. She listened to the various pitches and offered constructive tips, such as narrowing down an idea to five key points and eliminating jargon.

Conference 110

Conference Pitching Film Construction 110

ImPRessions - Crenshaw Communications

MAY 13, 2016

Don’t be afraid to get some constructive criticism from a PR partner, a media contact or a colleague. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. Always ask for feedback.

B2C 120

B2C Case Study Construction B2B 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

JUNE 28, 2022

Write objective questions. The other priest poses his question to the Pope in a slightly different construct and asks, “When I am smoking, is it okay for me to pray?”. So, if they’ve done a good job of coming up with a research objective and writing good questions – they toss that work out the window with such a conclusion.

Survey 91

Survey Study Web Construction 91

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. While everyone involved is still pumped from the successful event, send thank yous and elicit constructive feedback from panelists, moderator and attendees. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

Barokas

SEPTEMBER 5, 2019

Write down the details of each task and any questions you may have. Don’t be afraid to ask for constructive criticism. Those broader stories may correlate with what your client is doing and serve as a timely opportunity for a proactive pitching angle. Ask for feedback. Be flexible. Every day is different at an agency.

Agency 79

Agency Construction Internal International 79

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? Read closely what they write. Your story is worthless if you can’t get anyone to care about it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. Building and Pitching New Content New, fresh content is one of the best ways to get quality links.

How To 71

How To SEO Google Examples 71

Barokas

JULY 26, 2018

As I was thinking back over the last 19 years, I thought of all the useful skills I’ve acquired – how to write a creative pitch in under 200 words, how to provide feedback to a client who might not want to hear what you have to say, how to stay calm during a crisis when everyone else is at an emotional high, and on and on.

Construction 113

Construction Pitching Agency Crisis 113

PRSay

APRIL 11, 2018

Actual time may elapse during an at-bat, for instance, but until a pitcher and a catcher have decided between a slider and a fastball for the next pitch, the game stands still. Then, he decided to yank his star pitcher Aaron Nola after only 5 1/3 innings and 68 pitches — with his team winning 5-0. New clubhouse cultures.

Analytics 90

Analytics Communications Trends Sports 90

Solo PR Pro

SEPTEMBER 24, 2019

Some RFPs can require very structured responses, multiple hard copies and a great deal of time and effort to construct. If you are going to spend the time to write a proposal, and possibly participate in a pitch meeting, you should feel good that you can actually win the business. Is the reward worth the work?

How To 59

How To Construction Resources Travel 59

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Solo PR Pro

AUGUST 3, 2021

In 2014 he launched his solo PR business, MDA Corporate Marketing, to get back to what he loves best — working directly with his C-suite and higher education clients and doing a lot of writing. Before I go meet with them, when I'm going to pitch them a piece of business, I know where they stand in the market versus their peers.

Meeting 58

Meeting Corporate Agency Education 58

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. Getting this across is a key part of the job for someone using reactive PR tactics in particular. Who do you have that you can work with? Bottom Line.

Digital PR 83

Digital PR Data Survey Construction 83

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. In other words, the PR consultant is a salesperson. Selling an intent. Know what the end goal is (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. in renovation, remodel, and construction plans worldwide. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Friends are asking ¬ your house or mine? -

Pitching 40

Pitching Construction Exercises Retail 40

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Corporate Pitching 48