PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Ishmael's Corner

NOVEMBER 18, 2014

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot. Still, the numbers are the numbers, and Honda’s 14.7K As for YouTube ….

Instagram 98

Instagram Mobile Social Media Construction 98

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. No category was left untouched. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Buzzstream

FEBRUARY 3, 2021

However, if they’re an interior design company, a banking app, a property brand, a construction company etc. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Therefore, if it’s in response to news about housing prices and your client is a fashion brand, steer clear.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Social Media Mentions When the brand has a social presence or is trying to build one, mentions on social platforms may be a big part of a campaign’s results.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work. We’ll do that by creating the aforementioned baseline.

Analytics 60

Analytics Google How To System 60

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Beyond PR

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Inquire about the firm’s experience with social media crisis/ pr crisis scenarios. Prohibition PR has a reputation for getting its clients out of the nastiest of social media crises.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

PR 20/20

OCTOBER 25, 2022

Hello, branded t-shirts, community sponsorships, and social media! For us marketers, it's where organized, type-A, strategy lovers relax as our best social posts go viral and our sales teams are overwhelmed with qualified leads. At Ready North, we fully support celebrating national holidays on social media.

Marketing 52

Marketing Construction Viral Strategy 52

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Source: PLoS ONE 3 Törnberg, P. PLoS ONE, 13. 4 Silfwer, J.

Media 52

Media eBook Viral Construction 52

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 1 Törnberg, P. PLoS ONE, 13. 2 Silfwer, J. 2018, August 6). (2020).

Viral 52

Viral eBook Journalism Resources 52

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Engineering Reputation International 185

Mark My Words

FEBRUARY 23, 2018

Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED. All very nice, their PR agency tells them, but not enough to get media attention.

Print 60

Print Viral Film Construction 60

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78