Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The near future of digital news may be as tumultuous as the near past,” he wrote. “But to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

Ishmael's Corner

DECEMBER 7, 2015

The Art Of Storytelling In Business Communications And Public Relations. Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. Techniques For Effective Business Communications. What element is likely to underscore the narrative? Here’s a hint. It starts with an “F.”

Storytelling 60

Storytelling Construction Training Communications 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. Here’s to putting the knowledge to good and constructive use! More than ever, PR professionals are telling the stories ourselves. The post Top PR Insights From 2023 – It’s More Than AI!

Construction 182

Construction Storytelling Tools B2B 182

Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

Storytelling 60

Storytelling Construction Engineering Study 60

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. With the right combination of storytelling and strategy, your company can overcome the odds and build loyal brand advocates in the process.

Creativity 208

Creativity Comparison Construction Retail 208

Offleash

APRIL 1, 2025

Its the same mindset our clients brought to the conference, and the kind of bold storytelling Offleash champions every day. For companies building in this space, his message was a call to align innovation with purpose and velocity. gigawatts of power capacity.

Energy 69

Energy Conference Healthcare Construction 69

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. After all, PR pros are in the communications business.

Apparel 160

Apparel Construction Agency Interviews 160

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Deirdre Breakenridge

MARCH 14, 2018

Given that this was my first course, I needed beta testers so I could test the market, get constructive feedback, and hopefully gain a few testimonials. We need to add our voice and personality to our storytelling and professional practice, without worrying about what others may think about us. Because there is only one you.

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

FEBRUARY 6, 2024

His construction was so great that the local paper sent a photographer to shoot it. A writer once asked Kansas City architect Cary Goodman when he knew he would join his profession. He told her about the time he built a fabulous tree house at the age of 9. The photo made the front page. “It It was my first published building,” Goodman said.

Writing 197

Writing Insurance Insurance Construction 197

Prowly

DECEMBER 11, 2024

Heres the recipe: Pay close attention to storytelling patterns. These metrics help construct a data-backed PR strategy. We're blending in broadcast with digital and the tool has helped us a lot to widen our view of what media is and where we can go with it. Look at how they cover your competitors or your industry. Editorials?

Pitching 104

Pitching How To Media Tools 104

Stephen Waddington

MAY 3, 2022

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JUNE 28, 2023

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170

Analytics Social Media Tools Trends 170

Doctor Spin

FEBRUARY 4, 2025

Storytelling. Lippmann argued that: People do not experience reality directly; instead, they construct their understanding of the world through pictures in their heads. It acknowledges that facts alone do not win public trust priming , framing , storytelling , and emotional appeal do. 2 Silfwer, J. 2023, December 3).

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. However, if negative reviews or inaccurate perceptions are quickly countered with facts and constructive feedback, they can turn critics into advocates. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice.

B2B 147

B2B B2C Enterprise Pitching 147

Landis PR

AUGUST 29, 2022

You would use lowercase and spell out titles when they’re not used with an individual’s name or in constructions that set them off from a name by commas. Job titles are generally only capitalized when they directly precede the person’s name.

Publicity 111

Publicity Writing Construction Guidelines 111

Ishmael's Corner

NOVEMBER 18, 2014

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot.

Instagram 98

Instagram Mobile Social Media Construction 98

Ishmael's Corner

JANUARY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. Techniques For Effective Business Communications. But so many.more.

Advertising 60

Advertising Advertising Construction Storytelling 60

Ishmael's Corner

JULY 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Construction 60

Construction Storytelling Communications Publicity 60

5W PR

NOVEMBER 15, 2023

Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers. Chains should emphasize their history, values, and unique selling points through storytelling.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

DECEMBER 21, 2018

Storytelling is powerful. Influencer marketing is all about storytelling. Storytelling works because it captures the audience’s attention in a powerful and compelling way. It’s no longer enough just to have a simple picture or well-constructed content to create a strong marketing campaign. Video content is on the rise.

Trends 68

Trends Marketing Storytelling Construction 68

5W PR

MAY 30, 2024

Professional product photos, logos, and team headshots are crucial for visual storytelling. Construct press releases that encapsulate the essence of the story. Succinct documents providing key information about the company, product, its features, and benefits. Next, it’s time to compile a media list.

Technology 78

Technology Product Launch Construction YouTube 78

Cision

MAY 4, 2016

It’s all storytelling. Then you can construct a strong narrative to place between the reporter and the client. I worked three years for a strategic communications firm, and left to volunteer at Huston-Tillotson University, a historically black university, where I later served as vice president for institutional advancement. .

Newspapers 120

Newspapers Journalism Pitching Report 120

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Keep reading to learn more about how to construct an impactful press release. For a brand that may not already “knows” you, it’s even more important to produce a high-quality release.

Writing 105

Writing Construction Newspapers Storytelling 105

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication. The result?

Chemicals 60

Chemicals Storytelling Construction Study 60

Presspage

JANUARY 23, 2024

Constructive feedback can often elevate your content and strengthen professional relationships. Use clear, credible, and structured storytelling to provide valueand build strong relationships with journalists by respecting their time and expertise. Fix It: Be open to revisions and collaborate respectfully. Want to Get Published?

Writing 78

Writing Guidelines Construction Examples 78

Presspage

JANUARY 23, 2024

Constructive feedback can often elevate your content and strengthen professional relationships. Use clear, credible, and structured storytelling to provide valueand build strong relationships with journalists by respecting their time and expertise. Fix It: Be open to revisions and collaborate respectfully. Want to Get Published?

Writing 78

Writing Guidelines Construction Examples 78

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 13) Storytelling the hottest trend in PR in 2018. 25% of CMOs say they have a leading role in market selection. Those statistics track closely to the 4Ps of Marketing – product, price, place and promotion.

Survey 107

Survey Marketing B2B Content Marketing 107

Contently - Strategy

OCTOBER 9, 2019

If you don’t go into these conversations damn near eager to hear constructive criticism, you’re going to end up leading the witness or trying to sell them something. The first 20 people to email me proof of your interviews at lazer@contently.com will get a free copy of The Storytelling Edge — and in all likelihood, a promotion.

How To 104

How To Marketing B2B Exercises 104

Ethical Voices

OCTOBER 28, 2024

For us, it’s storytelling, it’s reputation management.” For example, we have a client who get a bid from one of the Miami huge construction companies, and they are exporting doors and windows to those. “No, no, I will post a story.” ” We say, “No, we don’t want you to post a story.

Ethics 53

Ethics How To Crisis International 53

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. .” If you ask a journalist what he or she does, likely they will say they tell stories. Same with documentary film makers. Marketers look to champion consumers…to tell their companies’ stories. Do you see the problem? The term has a lot of competition.

Construction 40

Construction International Internal SEO 40

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Clients know that PR agencies are good at what they do, but they appreciate it if we consistently communicate that trust.

Publicity 63

Publicity Construction Agency Advertising 63

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100