PRSay

JUNE 7, 2021

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Business Wire

MARCH 20, 2018

Organic shares are really what make a story go viral. Collins said headline construction is massive. He said that ideally you want people with high social following and highly targeted audiences to share your story because a reader is more likely to share a story that is relevant or interesting to them and their followers.

Reddit 160

Reddit Media Analytics Trends 160

Ishmael's Corner

NOVEMBER 18, 2014

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot.

Instagram 98

Instagram Mobile Social Media Construction 98

PRSay

MARCH 7, 2024

The press tour saw a towering Barbie in New York, elements of a Barbie Dream House replicated on the red carpet in Los Angeles and the construction of a Barbie-themed AirBnB, attracting Architectural Digest for a tour. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Cision

NOVEMBER 30, 2015

Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Most businesses construct sales funnels with social at the top, and still many have unreasonable expectations for social’s utility and (especially) its measurement ( for more on rectifying that read here ).

Social Media 120

Social Media Facebook Twitter Print 120

Buzzstream

FEBRUARY 3, 2021

However, if they’re an interior design company, a banking app, a property brand, a construction company etc. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. they could have plenty of valuable advice to share.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Anytime a campaign can elicit an emotional response to a campaign, it has the potential to go viral, and this one saw a significant response. The construction industry comes to mind.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. It went viral and was reposted all over social media. This campaign was one of the biggest hits and most viral moments of food and beverage marketing of 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Learn to recognize when it’s best to ignore their comments so you can focus time and energy on more constructive communication. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

APRIL 13, 2015

Will a blog post go viral? There is no default hour of day report, so we’ll need to construct one under the Customization menu: Create a new report that looks at Sessions by Hour: In the report that’s created, you’ll want to find how much traffic your site has gotten by hour, by percentage. Open up Google Analytics.

Analytics 60

Analytics Google How To System 60

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Open your door for constructive feedback and content ideas (hey, less work for you!), and invite that breath of fresh air into your content marketing strategy.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

OCTOBER 23, 2024

Basically, he’s built himself a marketing consultancy and an events-based business purely based on taking the construct of how to write a story and turning it into an actual script for a movie or a show. And you might go viral for something and that can really help. That stuff does matter.

SEO 62

SEO Study Branding Brand 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? You’ll understand how deeply the firm is entrenched in crisis communications, even if you don’t need one right now – or don’t have time to construct one. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

NOVEMBER 9, 2021

Irrespective of how you construct your social media marketing plan, it’s critical to employ a balanced mix of paid campaigns and organic social media. 1. Determine your most popular content: If you have a piece of content that performs well or has the potential to become viral, it may be the perfect candidate for an advertisement.

Advertising 62

Advertising Advertising Social Media Facebook 62

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

PR 20/20

OCTOBER 25, 2022

For us marketers, it's where organized, type-A, strategy lovers relax as our best social posts go viral and our sales teams are overwhelmed with qualified leads. If you're ready to roll up your sleeves and get to work, we've developed a 15-step guide to constructing a performance-driven marketing plan. So, how do we get there?

Marketing 52

Marketing Construction Viral Strategy 52

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 1 Törnberg, P.

Viral 52

Viral eBook Journalism Resources 52

Buzzstream

NOVEMBER 13, 2024

Every campaign goes viral and it’s coverage from everybody, but. So it sounds like strategic kind of outreach construction almost. The key to this campaign is going to be getting coverage from this one journalist. Where there’s the other camp where it’s just I want as many links as I can get.

Digital PR 62

Digital PR SEO Pitching Strategy 62

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Engineering Reputation Internal 185

Mark My Words

FEBRUARY 23, 2018

Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED. What they need is a viral social campaign that “cuts through” and gets people sharing.

Print 60

Print Viral Film Construction 60

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78