Remove Consumer Remove Content Marketing Remove Creativity
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How to Create A Content Marketing Strategy From Scratch

Contently - Strategy

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

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Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

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Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. Creativity. How can we get creative with content marketing? With more creativity in marketing assets.

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10 biggest content marketing trends for 2019

Agility PR Solutions

The world of content marketing is changing rapidly. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […].

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7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page. This places the consumer at the will of editors who decide what to promote as the most important news. Commentary. Images: U.S.

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.