Consumer Content Marketing Digital PR Survey 
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
The Proactive Report
JULY 23, 2017
This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY.
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Buzzstream
SEPTEMBER 3, 2024
According to Rich DeMuro, Tech Reporter for KTLA Los Angeles , the perfect pitch contains “ stories that are sellable to my audience of consumer folks – regular people like moms and older folks – that will make life better, easier, and most of all – stuff that is readily available and affordable.”
5W PR
JANUARY 17, 2020
Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Start out incrementally. Lose the vanity metrics.
The Resolution Blog
NOVEMBER 25, 2015
72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems.
Buzzstream
MAY 19, 2022
I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.
Buzzstream
DECEMBER 13, 2023
I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.
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