Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. The problem is, this little love affair can lead to navel-gazing—and irrelevant content. For example, are you launching new product features?

B2B 52

B2B Marketing Enterprise Survey 52

Contently - Strategy

JULY 3, 2024

Generative AI allows machines to create content, including written copy, graphics, and videos. Generative AI is creating new content at a rapid pace — not just consuming and processing existing content. Anything you create should be ethically sound and responsible for you, your company, and those who consume it.

Ethics 52

Ethics Guidelines Government Content Marketing 52

Contently - Strategy

AUGUST 7, 2024

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. For content strategists across industries, SEO can attract potential customers—whether consumers or businesses—to your website. After a while, it hits page one in the SERP.

SEO 75

SEO Google Engineering Web 75

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Cision

DECEMBER 14, 2015

Consumers will have access to global technology and service, deep relationships with media and influencers, and comprehensive research on trends and best practices.

Communications 120

Communications Content Marketing Analytics Resources 120

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. But the earned media approach doesn’t have to consist entirely of the traditional, time-consuming earned media coverage process.

Strategy 257

Strategy How To SEO Engineering 257

Cision

JUNE 16, 2016

Social media and content marketing have drastically altered the way in which audiences receive their news. Consumers are receiving information in new ways and trusting recommendations from key influencers – analysts, friends, family, colleagues, etc. No matter the name, it’s a form of content marketing. The answer?

Analytics 120

Analytics Content Marketing Social Media Consumer 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

PRSay

OCTOBER 10, 2019

The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer.

Media 102

Media Storytelling System Technology 102

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.” The appetite is there.

Writing 177

Writing Pitching Report Industry 177

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. Being able to stay on top of how people consume information is critical to even making a small dent.”. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Cision

APRIL 6, 2016

What’s the biggest lesson about marketing you’ve learned throughout your career? Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. They have tunnel vision and only want to consume content that is relevant to them at a very specific moment in time.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Content Strategy is Vital. For example, in 2011 Google created Panda, its content algorithm. [By Alex Hoag].

Trends 105

Trends How To SEO Google 105

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. For example, are you hiring new executives?

Small Business 82

Small Business How To Writing Conference 82

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. Subject lines.

Privacy 59

Privacy Data Consumer Conference 59

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. For example, PRSA offers the Silver Anvils and the Bronze Anvils. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way.

Pitching 136

Pitching Agency Tools Resources 136

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Glossier, for example.

Crisis 92

Crisis Marketing Resources Healthcare 92

Shift Communications

OCTOBER 16, 2017

That’s a simple example of lateral thinking. Imagine, for example, that you’re generating ideas for store layouts and you get stuck or bogged down in trivia. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. Idea Generation: Perspective Shift.

Creativity 96

Creativity Product Launch Examples Energy 96

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. When media outlets, industry blogs, or influencers feature the brand or link to its content, it improves the brand’s domain authority. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Flack's Revenge

AUGUST 23, 2016

Bloom: Of course everything needs to be distilled down to a way it can be consumed I guess… Dylan : Yes, even though there’s massive contrasts, contradictions and nuances and other dynamics to their art, and them as people, but there’s the one thing, idea that most people have about then. Do you agree with them? Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. To that end, it’s really hard to sell more if you stop talking to your market. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

OCTOBER 16, 2017

That’s a simple example of lateral thinking. Imagine, for example, that you’re generating ideas for store layouts and you get stuck or bogged down in trivia. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. Idea Generation: Perspective Shift.

Creativity 76

Creativity Product Launch Examples Energy 76

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

JULY 15, 2020

We’ve seen the marketing software evolve into a “platform” over the years, and we’ve dedicated resources to keeping up with the latest innovations. And as we continue to keep up with what’s next, enter marketing AI. But, it’s here and your ability to understand the potential of marketing AI can be a competitive advantage.

Marketing 54

Marketing Resources Data Software 54

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62