ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Here’s why. Credibility. PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

AUGUST 19, 2020

For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Stacey recently conducted market research around young people and mobility aids for CareCo, highlighting a whole new target audience for the company. Trust they know what’s best. Providing real reviews.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B 192

B2B Leadership Marketing Software 192

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy B2C SEO Social Media 149

Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. Those experiences need to be similar.”

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

MAY 2, 2016

And there are literally millions of people whose media consumption habits have shifted (to some degree) from mobile websites to social platforms. adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing.

How To 123

How To SEO Mobile Engineering 123

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices.

Mobile 60

Mobile Examples Brand Branding 60

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

Shift Communications

MAY 4, 2017

Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data.

Facebook 107

Facebook Video Mobile Advertising 107

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. B2C – Business to consumer. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Content is plentiful these days – whatever information you are offering is probably available somewhere else that does not require registration. Registration forms are a pain on a mobile device.

B2B 137

B2B Mobile Content Marketing SEO 137

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. TopRank Marketing Blog. “It’s

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. If you need experienced B2B help with PR, content marketing, or social media be sure to check out.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. That’s where content marketing takes off. Mobile Ensure a seamless and user-friendly mobile booking experience. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

Cision

MARCH 31, 2015

Electronic media has made it necessary to become a content creator fluent in both text and visuals. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. Where do podcasts fit in content consumption?

Storytelling 120

Storytelling Mobile Video Viral 120

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

Creativity 120

Creativity SEO Mobile Journalism 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

APRIL 29, 2016

So, double up on your content marketing efforts. Embrace a Mobile PR Strategy. Most businesses do not even know that it is possible to have a mobile PR strategy, but it’s time to develop one for your brand or it might be too late. Right now, mobile is too big of a force to be ignored.

Publicity 120

Publicity Mobile Ethics Social Media 120

Cision

APRIL 28, 2016

Audiences are getting much more used to getting news from blended formats, where they are experiencing straight news, native content and marketing messaging, all together. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. Consumers are sovereign. Be authentic.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

JUNE 10, 2017

1) Internet marketing trends. The annual Internet Trends Report by Mary Meeker is itself a prime example of content marketing – and one executed by the venture capital firm Kleiner Perkins. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 2) Social media mobile trends. Talk to Us!

Trends 96

Trends Marketing Mobile Web 96

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Cision

APRIL 21, 2015

The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register now!

Video 120

Video Brand Branding Trends 120

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Learn how to create valuable content at Joe Pulizzi’s webinar!

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Prioritize mobile responsiveness and quick loading times to improve user experience. Personalized content can lead to higher transaction rates. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

JUNE 21, 2018

A PR team can design research surveys designed to generate content that appeals to high-value customers or partners. For example, if a new marketing software wants to attract more upwardly mobile marketing managers, it may design a survey on how millennials feel about location-based ads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 3, 2015

Zombie Loyalists: Mobilizing Advocates to Benefit Your Brand. About nine out of 10 brands have embraced content marketing. With so many brands angling for consumer attention, how can you stand out?

Marketing 120

Marketing Customer Service Employee Mobile 120

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 90

SEO Engineering Content Marketing Google 90

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. What’s bad for digital content providers is also bad for the PR industry.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. PR firms expand service offerings.

YouTube 136

YouTube Video Training Survey 136