This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What, you didn’t think you needed to create a story for your productlaunch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. Unfortunately, it’s the one consumers tune out the most these days.
The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as contentmarketing approaches a saturation point.
Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). It’s a mix of PR, social media and contentmarketing news designed to help marketers stay up to date on trends and best practices.
Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumablecontent is a strong contentmarketing tactic. Bite sized content. Why is this? Increasing Brand Awareness.
As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.
be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I
That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. Optimizing content that performs well.
If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new productlaunch, work backwards and triple check your new product will be fully functioning for the show.
The ultimate contentmarketing goal. Ultimately, through great contentmarketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our contentmarketing hacks.
It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support productlaunches, events and executive announcements. Now is the time.
Many businesses use a mix of email marketing, paid search, SEO, contentmarketing, and social media marketing to create prospects and turn them into customers. A big new productlaunch typically happens once in a couple of years at best. Myth: Today’s PR is influencer marketing.
As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Herein lies the indispensable role of public relations.
A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.
By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new productlaunch.
Suppose we want to promote our company’s new productlaunch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.
Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.
Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, productlaunches, and contentmarketing promotions out there.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase productlaunches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.
Suppose we want to promote our company’s new productlaunch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.
They will also ensure that you get the following advantages: Increase SEO and contentmarketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Writing your own press release can end up to be time-consuming.
billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. It’s been noted that there are 3.5
This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support productlaunches. That’s contentmarketing.
If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. This will allow you to clearly establish who you wish to target from the offset, meaning you can ensure the content is tailored to suit them – making them more likely to engage! Stay on brand.
Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, contentmarketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe contentmarketing is still going strong. How Can I Apply It? How Can I Apply It?
The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.
The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new productlaunches, product category campaigns, awareness campaigns, etc.
These types of collaborations extend beyond national boundaries, enabling these partnerships to resonate with consumers on a global scale. Augmented Reality Try-Ons: Influencers may showcase fashion items through AR try-on experiences, allowing followers to try products virtually.
From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.
From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.
From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.
Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.
Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.
Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our contentmarketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership.
Perhaps you have a new productlaunch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of contentmarketing.
The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Marketing and sales integration.
Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020.
It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s productlaunch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!
It’s traditionally looked at as something to strive for when announcing personnel changes, productlaunches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content