Consumer Content Marketing Storytelling Survey 
The Hoyt Organization
MARCH 8, 2024
In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. The answer lies in the power of storytelling.
Contently - Strategy
JUNE 6, 2024
The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.
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Sword and the Script
SEPTEMBER 8, 2020
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.
Contently - Strategy
SEPTEMBER 21, 2021
Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. But people love simple visual content like memes and still images. Consumers crave educational courses.
Barokas
MAY 22, 2019
To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The concept of marketing customer success is heavily backed by data. Allison Hefner, Social Media & Content Development Manager.
Waxing UnLyrical
MAY 15, 2018
As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.
5W PR
MAY 6, 2020
For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. The key focus should always be about the consumer.
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