Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 120

Marketing Analytics Television Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Video Training Survey 136

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So how do we make a great first impression with content? Virality Is M eritocratic.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

AUGUST 18, 2015

Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”. It took television thirteen years to earn an audience that size. On social media, the only story that can achieve that goal is one told with native content.”.

Communications 120

Communications Social Media Television Radio 120

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social. Standing out these days means being everywhere your customers consume information.

Writing 120

Writing Engineering Journalism Analytics 120

Contently - Strategy

DECEMBER 14, 2018

That reality means your content will get lost without a clear video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. But the point of investing in content marketing is to hold attention, right? How do you break through the noise?

Viral 110

Viral Video Strategy YouTube 110

PRSay

NOVEMBER 15, 2019

Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Disney was able to launch their streaming service with a huge bank of ready-made content.

Analytics 160

Analytics Television Banking Data 160

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Groups Storytelling System 76

Sword and the Script

JUNE 26, 2018

In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 9 Marketing Podcasts Worth a Listen.

Marketing 108

Marketing B2B Interviews Content Marketing 108

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. To get to that level, you need to work on engagement. Start out incrementally. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Buzzstream

FEBRUARY 17, 2025

However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. This works best when an agency or consultant owns all SEO and content marketing aspects, including digital PR. What Does it Impact? Her post got over 97 MILLION views. The impact can vary.

Digital PR 112

Digital PR Report Google Radio 112

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In his latest book, Content, Inc., In 2015, there are literally hundreds of channels where consumers access content.”. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 72

Social Media Marketing Media Content Marketing 72

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. There is no consumer mob these days. This plan worked, for a long time.

Media 73

Media Measurement Enterprise Television 73

5W PR

FEBRUARY 7, 2017

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts. Many people simply don’t pay attention to traditional ads anymore.

Brand 79

Brand Branding Marketing Social Media 79

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 82

Publicity Small Business Advertising Advertising 82

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. A reporter is more likely to choose an expert source who has proof readily available that they will be good on television. Video fits alongside the other items in your content marketing plan.

Video 57

Video Marketing Mobile YouTube 57

The Hoyt Organization

MARCH 25, 2024

The channels you choose depend on your target audience’s preferences and where they will most likely consume information. For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

Prohibition

APRIL 13, 2023

Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

Video 62

Video Infographics Social Media Instagram 62

Critical Mention

SEPTEMBER 13, 2019

Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. Therefore, you’ll need to optimize your digital marketing practices for voice search. Keep SEO in Mind.

Marketing 92

Marketing SEO Radio Video 92

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. But many companies jumping on the content marketing band wagon get it spectacularly wrong. Our ability to manipulate data provides us with the potential to wield great power.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I fear that this industry about to do it again with poor executions of "content marketing" and its hyperkinetic sibling "real-time marketing.". something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed. Gonna email my boss now.").

Advertising 54

Advertising Advertising Community Social Media 54

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Content is the coin of our information economy. Fast-forward to today: people are more mobile than ever.

Radio 40

Radio Mobile Media Sports 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Critical Mention

NOVEMBER 18, 2019

Consumers are attracted to making purchases from dependable brands. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Doing so allows PR and marketing pros to be able to clearly identify what strategies to continue practicing and which ones to toss aside.

Viral 70

Viral Radio Media Sports 70

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I’ve loved communications from the moment I set foot in the industry. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. According to Nielsen, the average American spends 158 hours each month watching television(!!). 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112

YouTube Instagram Ethics Film 112

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. Performance marketing companies will work to build out their creative capabilities.

Social Media 116

Social Media Marketing Media Creativity 116

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. owned”) content that look and feel like editorial (vs.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28