Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”.

Corporate 198

Corporate Branding Brand Agriculture 198

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. What is PESTLE analysis? Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 161

Reputation Corporate Report Employee 161

Agility PR Solutions

OCTOBER 25, 2021

Corporate social responsibility (CSR) is a source of positive public relations. Nowadays consumers want more than just low prices, and they want businesses […]. Nowadays consumers want more than just low prices, and they want businesses […]. The issues of ethics are relevant to PR.

Corporate 156

Corporate How To Ethics Consumer 156

ImPRessions - Crenshaw Communications

MARCH 7, 2018

An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. If Edward Bernays were working today, he’d need to grapple with our digital news cycle, consumer skepticism, and our collective craving for true engagement. A company’s authentic intentions.

Corporate 189

Corporate Newspapers Government Company 189

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

Wadds Inc.

DECEMBER 5, 2024

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?

System 52

System Corporate Reputation Media 52

Agility PR Solutions

JANUARY 16, 2022

Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial.

Corporate 148

Corporate Policies Conference Survey 148

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Agility PR Solutions

JUNE 17, 2024

Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well.

Corporate 117

Corporate Consumer Company Branding 117

Agility PR Solutions

JANUARY 19, 2025

Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are motivated to purchase from companies that commit to societal causes. In the modern day, as expected.

Communications 110

Communications Corporate Report Consumer 110

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

MARCH 30, 2022

American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line. Consumers rank being a good employer first among corporate […].

Consumer 148

Consumer Branding Brand Corporate 148

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Corporate content has been booming for a while, but it 2022 will see a tipping point. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. Key expertise of Eje Comunicación Corporate Communications: Reputation management. Corporate events. Corporate Social Responsibility programs. Strategic alliances.

Marketing 101

Marketing Crisis Local Internal 101

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. However, figuring out exactly how to do that can be a challenge.

Infographics 283

Infographics Consumer Video Examples 283

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. People felt duped by the government, Wall Street, corporations, and the media. No one was safe from consumer skepticism as we entered the post-trust era (PTE).

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Agility PR Solutions

APRIL 28, 2024

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

Financial 114

Financial Corporate Reputation Branding 114

PRSay

MARCH 7, 2025

This level of clarity in corporate communication requires careful planning and precise execution. This customer-centric approach helps maintain trust by demonstrating that the companys decisions are made considering the consumers best interests. Under his leadership, 5WPR has been named one of Inc.

Corporate 86

Corporate Leadership Communications Strategy 86

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 229

Public Affairs Resources Publicity Blogging 229

PRSay

JANUARY 3, 2025

They dont want to hear PR spin, corporate-speak, or false promises. In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging. That doesnt mean PR professionals should avoid these tools entirely.

Trends 94

Trends Branding Brand Publicity 94

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Bianchi Biz Blog

JANUARY 16, 2025

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 110

Corporate Measurement Report Company 110

Ronn Torossian

MAY 15, 2020

Whenever consumers or businesses react to anything, their reactions have big ripple effects. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened.

Crisis 221

Crisis Publicity Advertising Advertising 221

Onclusive

SEPTEMBER 16, 2021

Reader Engagement finally answers the question whether your earned media is actually being consumed, and if so, by who and for how long. In summary, start with your corporate goals, develop your content to align with these goals, distribute it strategically and proactively, and learn and adjust based on objectively measuring your results.

Strategy 397

Strategy Measurement Data Analysis 397

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 110

Corporate Company Ethics Internal 110

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

AUGUST 22, 2023

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution.

Corporate 195

Corporate Consumer Reputation Video 195

Business Wire

MARCH 10, 2021

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why do companies choose a service like Business Wire to promote their news content?

Blogging 210

Blogging Corporate Consumer Industry 210

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Branding Brand Employee 78

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251