ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging.

Employee 151

Employee Communications Storytelling Corporate 151

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. If fluffy jargon and corporate speak is not your forte, you’re not alone.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Retail Energy Product Launch 116

Presspage

AUGUST 12, 2020

Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. It should be.

Branding 117

Branding Brand Infographics Analytics 117

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. B2B prospects consume 11 or more pieces of vendor content. Some 13% say they consumed 20 or more pieces of content, while another 13% consumed 50 or more pieces of content.

Survey 183

Survey Marketing B2B Study 183

5W PR

MAY 17, 2022

However, many consumers have started demanding more visual content from the businesses that they interact with. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations.

Strategy 88

Strategy Content Marketing Employee Google 88

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. There is a direct line between social media and corporate reputation. If you are a social media user, what you learn as a consumer can directly apply to client work. used with permission).

Social Media 100

Social Media Media Customer Service Resources 100

5W PR

NOVEMBER 11, 2019

Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. So, too will its message.

Data 68

Data Telecommunications Infographics Retail 68

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. Make or buy?

Local 89

Local SEO Engineering Web 89

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Then, fulfill that promise in your content.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Presspage

AUGUST 12, 2020

Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. It should be.

Branding 78

Branding Brand Infographics Analytics 78

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media.

Branding 88

Branding Brand SEO How To 88

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. Search algorithm doesn’t penalize for publish date. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

Presspage

JUNE 27, 2017

The look and feel of your newsroom should correspond with your main or corporate website to provide the visitors a consistent experience throughout the website and to communicate clearly where they have ended up after clicking a link. That way you provide context and put your name out there.

Social Media 96

Social Media Infographics YouTube Video 96

Bad Pitch Blog

AUGUST 4, 2011

And, while Edward Bernays is considered the Father of Public Relations – even helping P&G in the 1920’s, William Werner took up where Bernays left off and helped standardize the practice of corporate public relations. Arguably we need it more than ever as consumers are bombarded with 34GB of information daily.

Film 80

Film Infographics Advertising Advertising 80

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. . Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 148

B2B Marketing Survey Software 148

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

MAY 30, 2018

On May 15, PRSA’s Corporate Communications Section hosted a “Digital First” webinar , moderated by Errol Cockfield , senior vice president at MSNBC. You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa.

Strategy 60

Strategy Communications Case Study Infographics 60

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Media Habits News Websites.

How To 52

How To eBook Corporate Groups 52

Waxing UnLyrical

OCTOBER 19, 2015

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Pedal-powered Storytelling. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Nameless blog posts come across as news releases or statements from corporate communications.”.

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

MARCH 7, 2016

Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Waxing UnLyrical

MAY 22, 2015

Doug also added a pro tip, that I think is worth reiterating: “It’s important to make sure your content is both consumer and media friendly.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

JUNE 17, 2015

Use of multi-media platforms (videos/photos/ infographics) : Often, images and videos are easier for consumers to absorb than just text. Build a community: An audience might read your blog, consume and share your information, easily recognize your brand from rest of the crowd. Nothing beats WUL when it comes to SEO!

Branding 40

Branding Brand Video Community 40

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Where would you most like to practise PR?

Conference 40

Conference Meeting Case Study Film 40