5W PR

FEBRUARY 17, 2025

Utilizing Multiple Communication Channels Different audiences consume information in different ways. By prioritizing consumer safety, recalling products, and maintaining open communication, the company was able to rebuild trust and maintain its reputation. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations.

Government 209

Government Employee Insurance Insurance 209

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. We’re a growing electorate, consumer base and employee bloc. adult population does as well.

Policies 166

Policies Community Corporate Enterprise 166

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It’s time-consuming, and time is the basis for our compensation in most cases. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts.

SEO 227

SEO Agency Policies Reputation 227

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. This is the most important part of protecting a corporation from reputation damage that starts inside. Make your values clear.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 225

Examples Insurance Insurance Fashion 225

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore., PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. It’s easier than you think to inadvertently say something with discriminatory undertones.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

policy by infiltrating conservative groups, most notably the NRA, by posing as gun-rights activist in her own country. The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. It’s usually best to expose all the bad news at once. Scandal engulfs McKinsey.

Banking 257

Banking Facebook Reputation Crisis 257

NewsWhip

NOVEMBER 20, 2024

He remains a Senior Advisor to Avoq on innovation and corporate development, and is also the principal at his investment firm Storm King Holdings , where he focuses on the intersection of data and strategy in scaling innovative media companies. Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product.

Data 78

Data Storytelling Policies Employee 78

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. About DHM Research.

Survey 74

Survey Reputation Corporate Banking 74

Business Wire

MARCH 20, 2017

By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions.

Airlines 157

Airlines Case Study Policies Financial 157

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 167

Examples Insurance Insurance Fashion 167

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. Take action to make sure your policies are LGBTQ-affirming for both employees and customers. We expect more now, and in the future.

Employee 202

Employee Community Leadership Enterprise 202

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Corporate 60

Corporate Reputation Survey Employee 60

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Meet people where they are. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Organisations must review the potential impact on the fundamentals of their business and keep ahead of policy development. Professional advisory and policy work is an obvious opportunity.

Publicity 105

Publicity Policies Training Engineering 105

Cision

JULY 5, 2016

Do you have the right policies and plans in place to turn adversity into advantage? Yet despite the advent of these additional communication channels and the changes in how people consume media, many of the basic marketing principles hold just as true as ever.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Follow your gut.”

Company 146

Company Employee Internal International 146

5W PR

SEPTEMBER 17, 2024

In an era where consumer expectations are higher than ever, businesses find themselves at a crossroads: the demand for brands to engage in societal and political issues is intense, yet the landscape is increasingly cluttered with contradictory data.

Consumer 78

Consumer Corporate Policies Study 78

Prowly

APRIL 10, 2025

Outcome : The company lost users and faced legal challenges, ultimately leading to changes in leadership and policies. TRY PROWLY FOR 7 DAYS FREE What makes a statement effective vs. corporate jargon (with apology framework) It is not just about being sorry. The incident was captured on video.

Social Media 104

Social Media Reputation How To Media 104

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. As Gallup writes, “Employees are consumers of the workplace. PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. They are drawn to brands they can connect with.”

Internal 139

Internal International Communications Strategy 139

Bianchi Biz Blog

FEBRUARY 1, 2024

Tokyo’s government actively fosters a business-friendly environment through supportive policies, promoting entrepreneurship, innovation, and foreign investment. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 107

Marketing Newspapers Print Corporate 107

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. These two disciplines are becoming increasingly important to businesses, employees, and consumers. In recent years, society has turned its attention to corporations and their large environmental footprint.

Publicity 86

Publicity Meeting Policies Employee 86

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

5W PR

SEPTEMBER 19, 2024

Written by 5WPR Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, and Vice President of Corporate, Michael Padovano When crafting a bold, value-driven stance, brands can benefit from following the core tenets of communication, as embodied in the 5Ws – Who , What , When , Where , and Why : Who: Who is your audience?

Brand 78

Brand Branding Policies Consumer 78

Sword and the Script

JUNE 16, 2020

“Bridging the gap of human connection that goes beyond economic and corporate status.” Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Narrative that is easily relatable to the consumer.” A buzzword that results in corporate drivel.”

Storytelling 136

Storytelling Communications Survey Case Study 136

Cision

OCTOBER 16, 2017

If you look at social just from a corporate responsibility standpoint, it still stretches across a variety of different functions so comms is responsible for, sort of, what is the corporate official message on a lot of things. fake news, all that stuff notwithstanding — consumer trust in earned media remains very high.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight.

Brand 136

Brand Branding Local Hotels 136

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48