article thumbnail

Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

Social media has revolutionized the way alcohol brands connect with consumers. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape.

article thumbnail

Reporting During the Pandemic: Canadian Journalist Ellen Roseman Shares her Day-to-Day Creativity in Building Reader Trust | Business Wire Blog

Business Wire

Ellen Roseman is a Canadian writer, specializing in personal finance and consumer issues. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years. There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books.

Report 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumer Preferences in CPG: How to Leverage Personalization for Growth

5W PR

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

article thumbnail

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243
article thumbnail

Consumer Preferences in CPG: How to Leverage Personalization for Growth

5W PR

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

article thumbnail

Consumers will spend more for trust, personalization—but don’t like being called consumers

Agility PR Solutions

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 154
article thumbnail

Creative strategies on a shoestring budget—without damaging your digital footprint

Agility PR Solutions

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions.