Konnect Agency

FEBRUARY 27, 2025

When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. These examples show that great marketing isnt just about the what its about the how. Rather than just selling products, they educate consumers about how their practices restore land health, nourish people, and combat climate change.

Creativity 52

Creativity Agriculture Viral Mobile 52

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. Now, you have to be careful about what you consume, because anyone can post to YouTube.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). What are Good Examples?

Storytelling 124

Storytelling Examples B2B Chemicals 124

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. Now Boarding: Successful Apps.

Travel 120

Travel Technology Consumer Hotels 120

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

5W PR

NOVEMBER 29, 2024

By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements. Stay informed about changes in regulations and consumer trends.

Advertising 78

Advertising Advertising Guidelines Television 78

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. . Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Here are three emerging platforms that PR pros should track.

B2B 405

B2B Social Media Media Twitter 405

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Policies 98

5W PR

APRIL 2, 2025

Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing. The most successful campaigns feel natural to the influencer’s existing content style while adhering to regulatory needs.

Marketing 78

Marketing Financial Case Study Education 78

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. There’s no better example of this than the Holocaust. This shows that?—?when

Instagram 120

Instagram Examples Branding Brand 120

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example.

Banking 107

Banking Content Marketing Examples Industry 107

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 28, 2017

But most companies aren’t category creators, so let’s look at more typical examples. That delayed manufacturing part, for example, could shut down an entire factory line for days. A single analyst report can influence years of purchase for enterprise software, for example. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . So someone with a journalism background will need to make that adjustment.

Writing 294

Writing Journalism Pitching Report 294

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. Agencies can integrate AI writing assistants into their content workflows, using them to create initial drafts that creative teams then refine and perfect.

Publicity 78

Publicity System Crisis Management Analysis 78

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. MMM does not focus on the consumer journey, like many attribution models. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased.

Media 221

Media Measurement Analysis Television 221

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. We also host our annual National ¡Bravo! It is complex, yet simple.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. How soon is too soon, though? Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, brands could create a video that shows how to create a certain hairstyle using a product. Those types can be more engaging and memorable than written reviews.

Creativity 88

Creativity Video Social Media Education 88

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. The most successful teams combine powerful analytics with strategic thinking and creative execution. Major brands like P&G use these capabilities to track how earned media drives website traffic and leads.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them.

SEO 211

SEO Tools Engineering Google 211

Melissa Agnes

OCTOBER 23, 2014

Whatever the situation may be, the consumer has lots of power, and you should avoid upsetting them any further. Do not be afraid to be creative, such as offering free shipping if your business sends out products. Read more about cease and desist letters (including an example of one gone wrong) here.

How To 250

How To Policies Reputation Engineering 250

Communications Conversations

JANUARY 14, 2020

The process of developing a single post usually includes: working with creative to develop a visual (request + multiple rounds of revisions), writing copy (plus revisions and reviews), running the final version by various teams for approvals, proofing and posting. Translation: People are consuming AND forgetting content faster than ever.

Creativity 170

Creativity Consumer Social Media Facebook 170

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. This example is the definition of taking shortcuts.

Facebook 0

Facebook Marketing Journalism Creativity 0