Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PRSay

MAY 10, 2018

Guidelines plus creative freedom. At our agency, we believe in providing strong guidelines to influencers to ensure brand messaging shines through — while also allowing them creative freedom to craft their own original posts. Let influencers be creative. Take that, Snapchat!

Branding 128

Branding Brand Guidelines Creativity 128

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Cision

DECEMBER 10, 2015

Financial institutions and mortgage lenders have been gearing up for the biggest change to hit the mortgage lending industry in 40 years – the TILA-RESPA Integrated Disclosure rule from the Consumer Financial Protection Bureau. Consumers will have more time to review the information. How will new regulations affect your customers?

Financial 120

Financial Consumer Guidelines Reputation 120

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

NOVEMBER 19, 2015

Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. Provide guidelines and protocol to avoid big blunders and embrace the small errors. In today’s society, content is quickly consumed and discarded. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. Just make sure influencers do follow FTC guidelines.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Because they’re constantly consuming news and putting context around brand stories for journalists, PR people are an incredible resource for trend spotting and research. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends Web 170

Cision

SEPTEMBER 22, 2015

Consumers don’t listen to brands; they listen to their friends and families. You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. Images: Sara Golemon , Scott Granneman , Nicola Romagna ( Creative Commons ).

Community 120

Community Guidelines Crisis Communications Instagram 120

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. This is where guidelines have an experienced person doing the work make a difference. Get creative. You can be as creative as you want on Twitter. Humanize it.

Twitter 102

Twitter B2B Branding Brand 102

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content. Their reach usually focuses on a niche audience, zeroing in on the consumers most likely to engage with your brand.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Communications Conversations

DECEMBER 11, 2018

This is an ongoing and time-consuming job. It involves monitoring their posts to ensure they’re disclosing paid affiliations (because, well, FTC guidelines demand it and you could get sued for millions of dollars if you don’t). In short: It’s a LOT of work. Managing long-term relationships with influencers.

Marketing 98

Marketing Case Study Guidelines Instagram 98

5W PR

OCTOBER 3, 2024

As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales. Navigating this complex ecosystem can be challenging, and public relations is pivotal in helping brands leverage influencer partnerships effectively. 

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. Consumer insights. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Sustainability efforts.

How To 99

How To Guidelines Creativity Examples 99

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 189

Writing Communications Marketing B2B 189

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. This not only spreads goodwill but also resonates with socially conscious consumers.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Why YouTube?

YouTube 98

YouTube Branding Brand How To 98

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases. What does it include?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

5W PR

FEBRUARY 1, 2020

When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer. How valuable is it for a brand to become the thing the consumer wants to accomplish, feel, or create?

Branding 109

Branding Brand Publicity Consumer 109

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. Host: Will this take the creativity and fun out of art? Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. It encourages creativity and problem-solving without being overwhelming.

Exercises 52

Exercises Branding Brand Airlines 52

PRSay

DECEMBER 18, 2023

We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. Perry said. We have to get busy with this stuff.

Communications 74

Communications Guidelines Technology Tools 74

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. By teaming up with influencers, skincare brands can leverage their expertise, authenticity, and wide reach.

Branding 78

Branding Brand How To Product Launch 78

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because it comes across misleading to consumers and essentially isn’t authentic. Ads that don’t abide by the new regulations may be taken down.

Instagram 62

Instagram Marketing Social Media Comparison 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. With the saturation of online advertising during the holiday season, reaching your consumer often and in the right places will help ensure your brand is breaking through the noise. Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Sword and the Script

MARCH 11, 2017

When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. So, the FTC stepped in with regulations to protect consumers. Is your PR agency bring creative ideas to the table? 3) Native advertising risking non-compliance. Brands like Warner Bros. Talk to Us!

Tools 67

Tools Marketing Advertising Advertising 67

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. Can your PR firm bring big creative ideas and execute on them? Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time.

How To 60

How To Film Pitching Guidelines 60

Prohibition

JULY 28, 2021

Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content. Animation is a really clever and creative feature that can take your corporate video content to the next level. With that mind, keep your content creative yet easy to understand.

Video 62

Video Corporate Product Launch Film 62

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52