ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Now let’s turn to a more regulated industry—healthcare. Look better.

Creativity 81

Creativity Communications Branding Brand 81

Shift Communications

JANUARY 8, 2015

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences. Account Coordinator, Healthcare Team. Rosie Hale.

Healthcare 60

Healthcare Marketing Retail Consumer 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way.”

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Bad Pitch Blog

SEPTEMBER 18, 2011

They anticipate ads aired during the Super Bowl and are aware how many millions are bet on these; most wait in anticipation to see and mock these less-than-creative spots during the event and then read nonstop chatter on which ads made the biggest impression. She whined a lot. This lesson took some time to drive home.] That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. And what about healthcare? No industry stands to see more of a disruption than healthcare post-election.

Healthcare 79

Healthcare Local Fashion Trends 79

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. As President, I strive to build an inspiring culture across both our office that fosters creativity and incredibly meaningful work.

Agency 138

Agency Hotels Healthcare Construction 138

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

JULY 29, 2024

While this is an advantage for some clients, the level of creativity and opportunity for breakthrough messaging can be limited. Currently, our client focus areas include environmental, biotechnology, healthcare, autonomous mobility and gaming/hospitality. Work with agencies that understand the paid AND pay-to-play universe.

Communications 59

Communications Healthcare Biotechnology Tourism 59

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. The bright side is that 65 percent of healthcare providers aren’t in favor of an overall ban. Consumers are savvy and you risk insulting them. Translation: Consumers want simplicity from marketers. A ban…on ALL DTC marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. As we reflect on our time at CES, we’re amazed at the creativity behind the technology.

Trends 78

Trends Healthcare Technology Consumer 78

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. Starting out, I wish I knew how creative you can be in finding the right job, and adapting a current job to your preferences.

Financial 120

Financial Healthcare Media Relations Technology 120

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 107

Marketing Newspapers Print Corporate 107

Shift Communications

JANUARY 27, 2015

Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Financial 60

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Megan Ayotte , founder, May Ott Communications (nominated by Allison O’Keefe).

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Resources Healthcare 92

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Shift Communications

JUNE 10, 2016

Our values not only guide who we are, but the work we do.

Travel 0

Travel Healthcare B2B Resources 0

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Bad Pitch Blog

FEBRUARY 8, 2009

They know the ads aired during the Super Bowl cost millions and wait in anticipation to see the über-creative spots during the game and then the post-game commentary on which ad made the biggest impression. As professionals, our job is to educate the media and the consumer (once we get to them). This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

PR in High Definition

MARCH 28, 2023

Possess unbridled creativity, precision execution and an eye for detail. On quality, it’s imperative to establish whether the people on your team: Have relevant experience and industry understanding. Have solid and relevant connections. And are invested in supporting your business and communications goals.

Agency 71

Agency Healthcare Interviews Creativity 71

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. In previous years we’ve had campaigns that are very focused on the pain, and we’re now pointing the way out of the pain and pointing toward a bright future for healthcare.”.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Shift Communications

MAY 4, 2015

Whether it is a small creative project, a full marketing tech implementation or a street team execution, I appreciate that the team is always looking for ways to stretch. You lead the consumer and healthcare team s at SHIFT and have worked with some big brands like Toyota, McDonald’s, McKesson, etc.

Agency 60

Agency Healthcare Creativity Consumer 60

Sword and the Script

SEPTEMBER 24, 2019

I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

Agency 72

Agency Software Enterprise Marketing 72

Contently - Strategy

NOVEMBER 27, 2018

At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said.

Strategy 111

Strategy How To Content Marketing Analysis 111

Shift Communications

JULY 20, 2016

They have to be solution-focused, driven, creative, curious and thick skinned. This is probably the biggest challenge we face, especially in certain industries like IT security, fin-tech and healthcare. It just means that you need to get creative, especially for business press (remember those traits?). Amanda Munroe.

B2B 60

B2B How To Trends Report 60

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. If you’re looking to transition into a creative role, a degree or a few extra classes can help.

Agency 60

Agency Industry Healthcare Banking 60

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. Today’s consumers would rather purchase from an imperfect group of humans than an impenetrable corporate brand.

Content Marketing 52

Content Marketing Marketing Video Financial 52

ISEBOX

OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return. GSK seems to be such an organization.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

FEBRUARY 28, 2025

So from affiliates, paid social, PPC, creative, um, and then PR as well, obviously, so we have a few different. So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. Alice: Yeah, sure. Vince: Yeah.

Strategy 62

Strategy SEO Pitching Banking 62