Cision

SEPTEMBER 10, 2015

You need to take a step back and assess your goals, as well as your consumers’ goals, and find out how your content marketing can fulfill them both. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

Cision

FEBRUARY 2, 2016

I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands. This means our creative ideas are rooted in powerful insights and set against robust KPIs and evaluation models – so clients know that what they are buying will deliver real, measurable results. What do you have planned for them?

Hotels 120

Hotels Agency Radio Measurement 120

Karen Freberg

JUNE 26, 2022

However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. That made up for all of the croissants I consumed during the time I was in France, so it was a balance!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. As President, I strive to build an inspiring culture across both our office that fosters creativity and incredibly meaningful work.

Agency 138

Agency Hotels Healthcare Enterprise 138

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 130

Film Marketing Sports Hotels 130

Prohibition

AUGUST 23, 2022

After the firms’ sales plummeted during the pandemic, this campaign sought to reach a new generation of consumers by positioning actress Zendaya at the forefront of the activation – to help target a younger audience. BMW’s star-studded EV campaign. Goop x Baby2Baby. A great example of a strong stunt leading a campaign.

Hotels 62

Hotels B2C Fashion Trends 62

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. You just have to be a little creative. Jason DeRusha.

Instagram 122

Instagram Brand Branding Local 122

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences. We are one of very few agencies to offer this service.

Marketing 107

Marketing Newspapers Print Corporate 107

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

5W PR

NOVEMBER 21, 2023

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. Kayak Travel enthusiasts can rejoice with the Kayak plugin, designed to facilitate flight and hotel bookings and provide travel recommendations. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Bianchi Biz Blog

JUNE 17, 2021

If not, contact the Consumer Technology Association (CTA) to get your spot. You can sign up to be notified when registration for the show opens here and it’s never too early to think about booking your flights and hotel accommodations. Save your spot: Although CES is large show with a lot of exhibit space, it fills up fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

Barokas

DECEMBER 22, 2017

From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Working in PR, I love the thrill of the media relations chase.

Media 60

Media Hotels Social Media YouTube 60

Landis PR

JULY 29, 2024

While this is an advantage for some clients, the level of creativity and opportunity for breakthrough messaging can be limited. Most influential media for consumer communications in San Francisco Depends entirely on what your goals are and the industry you’re interested in reaching. The results will be compounded.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Contently - Strategy

NOVEMBER 27, 2018

A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. It’s now contending with Travel + Leisure and National Geographic.

Strategy 111

Strategy How To Content Marketing Analysis 111

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Prohibition

APRIL 29, 2017

This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Agency 54

Agency Creativity Hotels Social Media 54

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. I finished the material about Seychelles, about hotels, about history.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Setting up CES Venu.

Company 52

Company Technology Meeting Hotels 52

MaccaPR

OCTOBER 2, 2014

In other words, a video titled “New Ways To Shoot Photos Underwater During Your Vacation” will get more consumer engagement than one titled, “Acme’s Cutting Edge MX-2000 Camera.” Website links given aren’t live, so consumers can’t easily click through. Souce: Gibson Guitar YouTube ).

YouTube 54

YouTube Video Web SEO 54

Maxim Behar

JUNE 28, 2023

A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. But true creativity doesn't harbor as much controversy in its wake. Be it a taxi driver, a bank clerk in the City of London or a cleaner in a hotel around the world.

Radio 52

Radio Film Sports Creativity 52

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I also build in time to think, read and mind-map, as some of my best work happens when I’m in that creative mindset. (On They are not only difficult to avoid they can consume significant time. The journey took me 25 minutes.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others.

Marketing 68

Marketing Technology Data System 68

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoyt Organization

FEBRUARY 21, 2025

Building Trust in Hospitality The hospitality and travel industries are rebounding, but consumer expectations have evolved. Whether launching a luxury hotel or putting a new restaurant on the map, we offer strategies that deliver measurable results. Let us elevate your success and make your vision a reality. trillion by 2025.

Tourism 52

Tourism Strategy Hotels Travel 52

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. Consumers trust others of similar ilk.

Social Media 115

Social Media Marketing Media Creativity 115

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 196

Marketing Employee Content Marketing Media Training 196