Consumer, Creativity, Interviews and Knowledge Base

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. Marketers’ Top Three LEAST Confident Areas. What sounds familiar?

Leadership

Leadership Survey Enterprise Conference

How to Create Your Content Strategy From Scratch

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. In other words, RBC had a huge opportunity to educate and entertain consumers before promoting its products. “We

Strategy

Strategy How To Content Marketing Analysis

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

How to Create Your Content Strategy From Scratch

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