5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Measuring and Optimizing UGC Performance Traditional PR metrics don’t fully capture the impact of UGC campaigns.

System 99

System Tools Policies Measurement 99

5W PR

APRIL 2, 2025

Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess campaign performance.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Those that ignore analytics risk falling behind.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. How do they consume content? Establishing outcomes and audience profiles is crucial to PR measurement success. They have to.

Measurement 120

Measurement Data Tools Instagram 120

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers.

Strategy 244

Strategy How To Media Measurement 244

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Start by mapping your target audience and the publications they read.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Brand Branding Crisis Management 78

Cision

AUGUST 29, 2015

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Properly tracking subscribers is similarly time-consuming, but tools like Feedburner and Feedblitz can help provide you with more information on who’s subscribing to your podcast’s RSS feed.

Measurement 120

Measurement Airlines Advertising Advertising 120

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

DECEMBER 18, 2024

Clearly articulate how the brand’s products or services can enhance consumers’ lives. Use animation to bring the story to life in a creative and engaging way. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results.

Storytelling 78

Storytelling Brand Branding How To 78

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

JANUARY 26, 2025

At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results. This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks.

Publicity 78

Publicity System Crisis Management Analysis 78

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

5W PR

FEBRUARY 16, 2025

This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. More importantly, it has created a genuine association between the athlete and the brand that resonates with consumers. Since 2003, this collaboration has generated over $1 billion in value for Nike.

Brand 78

Brand Branding Marketing Guidelines 78

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Agility PR Solutions

APRIL 19, 2020

The answer, more than ever, is yes—but only a few have real meaning for consumers, while many risk becoming a commodity, a new report from creative consultancy Lippincott reveals. The post Driving brand performance in disruptive times—measuring and managing winning brands appeared first on Agility PR Solutions.

Measurement 94

Measurement Brand Branding Creativity 94

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. Creative optimization through AI has become increasingly sophisticated. A/B testing at this scale has led to efficiency gains of up to 30% in ad spend.

Advertising 60

Advertising Advertising Privacy Pinterest 60

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. What advice do you have for fashion brands looking to improve their communication and better connect with consumers? The communication and PR industry is constantly evolving.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Important to remember here: the viewing public loves creative twists on the latest relevant topics like this week’s Pepsi commercial fail. Employ measurement techniques to test for success.

Video 149

Video Measurement Survey Creativity 149

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today many agencies offer creative services for distributing content, and most have adopted the PESO model , for Paid, Earned, Shared, and Owned content that work together to drive brand visibility and consumer engagement.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. No creative spark . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Alexa, will technology change the public relations industry?

Google 186

Google Course Technology Creativity 186