Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

5W PR

FEBRUARY 16, 2025

This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. More importantly, it has created a genuine association between the athlete and the brand that resonates with consumers. Since 2003, this collaboration has generated over $1 billion in value for Nike.

Brand 78

Brand Branding Marketing Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

“We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.”

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. What does it value?

Marketing 173

Marketing Creativity Storytelling Privacy 173

5W PR

JANUARY 29, 2025

K-Beautys influence was evident throughout the show floor, proving that consumers continue to gravitate toward innovative, multi-use beauty solutions that blend function with fun. From bubble tea blushes to Jell-O cleansers, brands are finding creative ways to make beauty feel more playful and indulgent.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . It’s also in the creative.

Marketing 156

Marketing B2C Retail Print 156

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . PS: you can recommend yourself too.

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Bob Stone’s framework is elegantly simple: list, offer, creative. Our ROI on content marketing will go down. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Flack's Revenge

NOVEMBER 12, 2015

The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com. In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Sellers are using social media to win over the consumer.

Social Media 120

Social Media Media Apparel Retail 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. Media support also shows retail partners you will help drive their business.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. So, what does it take to create an effective ad?

Sports 117

Sports Advertising Advertising Survey 117

5W PR

JULY 3, 2024

These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability. Consumers are increasingly prioritizing these aspects in their purchasing decisions, and industry experts acknowledge this shift.

Trends 78

Trends Retail Trade Shows Ethics 78

Cision

MARCH 30, 2015

Consider this: the detailed location database and massive consumer data it offers, along with Twitter’s built-in user group, may make it the #1 social media geolocation tool across networks. Featured: dennis crowley , Nan Palmero ( Creative Commons ). But how does this differ from Yelp? Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. TOMS also sets a significant example in the retail and ecommerce space. This concept is called cause marketing.

Blogging 150

Blogging Community Retail Consumer 150

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs. Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? Check it out. Then help them gain visibility.

Brand 100

Brand Branding YouTube Social Media 100

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. This helps you internally and makes it easy to hire contractors for creative work.

Brand 104

Brand Branding How To Measurement 104

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. Get professional help.

Survey 136

Survey How To Construction Data 136

Contently - Strategy

JULY 28, 2021

The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence. Malissa MacKenzie, director of creative services at CarMax. Which brings us to CarMax.

SEO 120

SEO Automotive YouTube Video 120

Prohibition

JANUARY 25, 2023

Prohibition is thrilled to announce it has been appointed by The UK’s largest independent online cake retailer Sponge.co.uk We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. to handle its PR. Never mind what Susan Jebb says, who doesn’t love cake?!

Retail 62

Retail B2C Creativity B2B 62

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

Contently - Strategy

MAY 7, 2020

Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. Be upfront about risk.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

Agility PR Solutions

APRIL 28, 2019

Your retail brand needs an app. consumers who use shopping apps tend to use them quite frequently—according to new survey data released by Visual Objects, a global portfolio website that showcases work from top creative firm, more than one-third of people (35 percent) use shopping apps between two and […]. Because U.S.

Retail 60

Retail Survey Creativity Data 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87