Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 125

Video Strategy Marketing Instagram 125

PR for Anyone

MARCH 26, 2020

Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. “What Can You Niche Down To Help People In This Age Of Coronavirus?”

Publicity 299

Publicity Pitching YouTube Creativity 299

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. However, it’s worth noting that the length of a video can affect the engagement rates.

Video 149

Video Social Media Instagram Facebook 149

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Livestream goes mainstream. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. . Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Design an emotional roller coaster.

Creativity 208

Creativity Comparison Construction Retail 208

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. That’s participation marketing.”.

Branding 246

Branding Brand eBook Leadership 246

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest.

Industry 78

Industry Apparel Print Marketing 78

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

This new feature is actually in competition with TikTok as it offers similar video creation capabilities. . The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. There’s no denying TikTok’s influence on the launch of Instagram Reels.

B2B 405

B2B Social Media Media Twitter 405

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native video advertising builds on the premises found with video and native advertising. Facebook already penalizes links to external videos.

Video 120

Video YouTube Mobile Advertising 120

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. Want tips on how to make your story stand out with visuals and video? How can you use those devices in your own audio and video pieces? How are you using voice in your audio and video efforts? But the delivery is equally important.

Video 120

Video Storytelling Local Creativity 120

5W PR

APRIL 2, 2025

Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing. Structure campaigns around educational content that adds genuine value rather than pure promotion.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Social media marketing and PR have recently become inseparable. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago. AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. And yes, there’s even a video series titled “How S#it Works.” . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. .

Advertising 322

Advertising Advertising Privacy Television 322

Cision

JULY 29, 2015

Post engaging content, such as videos or links to relevant articles, and include strong calls to action to keep your audience coming back for more. It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. Expect competition in the future.

Consumer 120

Consumer Branding Brand Facebook 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

Deirdre Breakenridge

OCTOBER 29, 2018

The video highlighted women talking about how they originally hated their natural hair because of how they were teased and treated by others, but eventually grew to embrace it. The first is to acknowledge and accept that the campaigns are not about the companies, they are for the consumers. Credit: DDS Magazine www.ddsmagazine.com.

Advertising 295

Advertising Advertising Twitter Communications 295

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. She next takes the video and chops it up for repurposing across other mediums like podcasts, social media and email. “I

B2B 181

B2B Marketing LinkedIn Video 181

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. To make the reviews and testimonials even more effective, brands can use video or audio testimonials. For example, brands could create a video that shows how to create a certain hairstyle using a product.

Creativity 88

Creativity Video Social Media Education 88

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

Landis PR

OCTOBER 23, 2024

We are already seeing some of this play out on social media with AI generated deepfake videos of public figures or news events. Never trust what you see online at face value – it’s our responsibility as consumers of information to look into claims being made. So, what do we do about this, and how?

Media 59

Media Survey Education Tools 59

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. The way we consumer news and other content has changed drastically, so successful promotion of earned media is essential to success. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Start by mapping your target audience and the publications they read.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . But in PR we’re more likely to do that in a blog post, a piece of contributed content like an opinion piece, or a video. PR writers keep it simple. Journalists prefer that press releases be as straightforward as possible.

Writing 294

Writing Journalism Pitching Report 294